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Creating a Web Site. What is a web site?. A web site is any collection of one or more web pages—single files that can be displayed on the World Wide Web. Why create a web site?. Holds lots of information Info quickly available 24/7 Establishes image & credibility
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What is a web site? A web site is any collection of one or more web pages—single files that can be displayed on the World Wide Web
Why create a web site? • Holds lots of information • Info quickly available 24/7 • Establishes image & credibility • Reaches people you might not otherwise reach • Revisions immediately available • Can spur people on to action • Can help people contact you
When is a good time to create a web site? Any time! Early on, it can help establish your public image and some level of credibility with the public. Adding a web site at any point can do --or at least enhance-- these things as well .
How do you create and use a web site? • Decide who will create the site. • Must know HTML • Must keep site up-to-date • Make a rough budget. • Commercial web hosting can cost $15-$100/month • Often a setup fee of $10-$40 • Free services are often limited in terms of how much you can do with your site • Select a web hosting service. • Shop around!
How do you create and use a web site? (cont.) • Decide whether to register a domain name. • Registration costs $100-$225/year • Cost often included in monthly charge from host • Decide what info to include on the site. • Mission & purpose • Contact info • Info on services or programs • Info on volunteering & donations • News/Calendar/Upcoming Events • Links for further info • Links to sponsors, partners
Also consider: • Organization history • Online gallery • Job openings • Action alerts • Web counter • Annual report • Awards Site map "What's New?" Frequently Asked Questions Staff, board, volunteers Guestbook or feedback Stats on members, services
How do you create and use a web site? (cont.) • Work with your web host and webmaster to build the site. • Decide on graphics • Make sure site is easy to navigate • Consider accessibility issues for people with disabilities • Get feedback from others and make changes. • Does site load easily? • Is info arranged logically? • Is site easy to read? • Does the info make sense?
How do you create and use a web site? (cont.) • Publicize site address. • Messages to email lists and discussion boards • Submit site to major search engine sites • Submit to local "community guide" web sites • Submit to community or social service directories • Include URL in regular media campaigns • Consider using meta tags • Consider purchasing ad banners on major search sites