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The Changing Datacenter – Understanding the Hybrid Cloud Opportunity

AP007 How to Monetise Infrastructure & Platform. The Changing Datacenter – Understanding the Hybrid Cloud Opportunity. Kristian Wares, Datacentre Solution Sales Specialist Nick Ward, Cloud Solution Sales Specialist. Agenda. Market trends and dynamics Technology that addresses those trends

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The Changing Datacenter – Understanding the Hybrid Cloud Opportunity

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  1. AP007 How to Monetise Infrastructure & Platform The Changing Datacenter – Understanding the Hybrid Cloud Opportunity Kristian Wares, Datacentre Solution Sales Specialist Nick Ward, Cloud Solution Sales Specialist

  2. Agenda • Market trends and dynamics • Technology that addresses those trends • Windows Server 2012 • Windows Azure • System Center SP1 • Sales scenarios

  3. Infrastructure Management Deep Application Management Service Delivery & Automation Public Cloud Hosted Cloud Private Cloud Basic Dynamic Standardised Rationalised

  4. Infrastructure Management Deep Application Management Service Delivery & Automation Hybrid Cloud Market Opportunity Services Hybrid IT Basic Dynamic Standardised Rationalised

  5. What Is Happening In The Cloud? $

  6. Virtualization The Cloud OS Modern platform for the world’s apps Transforms datacenter Enables modern apps Unlocks insights on any data Empowers people-centric IT Identity Data DevOps and mgmt Development

  7. One platform for all segments Enterprise • Enables small businesses around the world • Powers many of the world’s largest datacenters • Delivers value to organizations of all sizes Mid-market Small Business 8 Windows Server System Center

  8. Market Trends Driving the Opportunity Data Centre Investments 1 server every 5 mins 15%YOY Server Market Windows Server 20% YOY Hyper-V Share +9% Virtualised Hosts System Center 10% YOY 3X market Management Software 426% Azure Move to IAAS 100% YOY SPLAR +50% IAAS Market Source: IDC, Microsoft, Forrester

  9. Technology Enabling the Cloud OS Windows Azure Windows Server 2012 System Center SP1

  10. Windows Server 2012 Bring out SP impact – extra slide? Cloud Optimize Your IT “ Windows Server 2012 – can you say cloud? ” Richard Fichera | Forrester Research Beyond Virtualization Every App, Any Cloud Modern Work Style, Enabled “ Nothing from Microsoft,and I mean literally nothing,has ever been this ambitious. ” “ Why Windows Server 2012is a game changer.  More than a few tweaks… ” Jason Perlow | ZDNet The Powerof Many Servers,the Simplicity of One TrecorPott | The Register

  11. Never before… One consistent platform You can offer Key features Network Virtualization & Shared Nothing Live Migration Free In-the-Box VM Replicas, NIC Teaming 1 Complete VM mobility without SAN or clustering The largest virtual disks in the market – 64 TB 2 High availability without complicated 3rd-party plug-ins Storage Spaces & advanced storage enhancement 3 Unparalleled scalability & VM Density Virtual Fiber Channel and off-loaded data transfer Hyper-V Extensible Switch, Resource Metering, QoS 4 Virtual storage pools with commodity storages Remote Desktop Services and VDI improvements 5 Increased SAN performance with fast storage access 6 Secure multi-tenancy & resource metering 7 Anywhere & any device access

  12. Technology Enabling the Cloud OS Windows Azure Windows Server 2012 System Center SP1

  13. Windows Azure World-Class by Design Geo-Distribution Platform Availability and Security Physical Features Complianceand DR State-of-the-art security and access control. 200+ services delivered 24X7 Leading innovator in power efficiency 2,000+ people in engineering and operations and 2.3B + in cloud infrastructure 99.9% uptime, financially-backed SLAs Highly available platform services Service isolation over virtualized compute and network Clear boundaries and multiple lines of defense Physical facilities have broad compliance certifications Service-level compliance on near-term roadmap Preparedness, testing, refinement Multiple data centers in different geographies Local and geo-replication Redundant platform services and failover

  14. Windows Azure North Central US, S. Central US, N. Europe, W. Europe, E. Asia, S.E. Asia + 24 Edge CDN Locations

  15. Windows Azure By the Numbers

  16. Technology Enabling the Cloud OS Windows Azure Windows Server 2012 System Center SP1

  17. Microsoft System Center 2012 ProductiveInfrastructure PredictableApplications Your Cloud

  18. System Center 2012 SP1 Windows Server 2012 Developer Operations Windows Azure Virtual Machines Service Provider Cloud ProductiveInfrastructure PredictableApplications Your Cloud

  19. Hybrid Cloud Enterprise Customer Microsoft System Center 2012 – App Controller Windows Azure Private Cloud Service Provider Cloud Your Cloud

  20. Sales Scenarios

  21. Sell Key Private and Hybrid Cloud Scenarios Infrastructure Management Deep Application Management Service Delivery and Automation Microsoft Private Cloud Microsoft Private Cloud Integrated management to configure, provision, monitor, operate physical, virtual, cloud Deliver Predictable Application SLA through Deep Application Insight Deliver Scalable and Reliable Datacenter Services through Orchestrated Workflows Complete Microsoft Private Cloud - System Center, Windows Server, Hyper-V deployment/migration

  22. Azure – Key Datacentre Scenarios PaaS + IaaS Solutions Hybrid App Development 4 5 Technology Cloud Storage IaaS Cloud Storage & Recovery MS Product Deployment Datacenter Extension 1 FY13 Azure Sales Scenarios 2 3 ISV/ SI Solutions Industry Solutions Web Apps & HPC LOB, BI, & Big Data SharePoint SQL Server & WS Archiving Disaster recovery App “lift & shift” Test and Dev. Prioritize Avoid Targeting • Microsoft shops (.Net, Systems Center) • Light/ moderate AWS users • Customers looking to rapidly test/ deploy new MS products ( SQL, SP, WS) • Heavy regulatory restrictions • Unix • Legacy Tier 1 LOB apps (e.g., SAP) Sales Cycle Shorter/ Simpler Longer/ More Complex

  23. Take-aways • Market trends are driving the move to IAAS – on premise, partner hosted & public cloud • Windows Server, System Center & Windows Azure are the enabling technology

  24. Infrastructure & Platforms Track AP031 Changing the Customer Conversation – Positioning for Joint Success Thu 11.45 P9-P11 AP028 Unlocking the Hybrid Cloud Opportunity in FY13 – Executing Together Thu 10.15 P9-P11 AP007 The changing datacentre – Understanding the hybrid cloud opportunity Wed 11.45 P9-P11 Infrastructure AP025 Unlocking the Application Platform Opportunity in FY13 – Executing Together Thu 09.15 P9-P11 AP004 Dealing with the data deluge – Understanding the application platform opportunity Wed 10.15 P9-P11 AP001 The New Era of Hybrid IT Platforms

  25. Cloud Networking Event Want to get into the Cloud via Services from White Label Hoster – Join Us 5:15pm Kick Off P9 BCEC Plaza Level 5:30pm Presentations From 2 * Providers 6:00pm Networking 7:00pm Close

  26. Visit the Microsoft Showcase:See | Learn | Connect Services & Devices Exhibitors & Sponsors Infrastructure & Platforms Business Applications Immersion Experiences

  27. Partner Network Infrastructure & Platforms • Benefits • Presales support • Technical and Sales training • Competency Changes • Server Platform” – Exam Changes (Nov’12) • “Management & Virtualization” – Exam Changes (May’13) Build Your Capabilities Visit the Partner Learning Center! http://aka.ms/partnerlearning $ Solution Incentive Program Incentives available for Windows, Lync, SQL Server and System Center

  28. To score this session Your feedbackisimportant to us Visit aka.ms/connect

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