Service Marketing
Service Marketing. M. Eko Fitrianto e.fitrianto@ymail.com | @fitrianto2001. Sumber Bacaan Philip Kotler , Marketing Management, Eleventh Edition, Prentice Hall, 2003 Lovelock , Service Marketing, Prentice Hall, 2007. Kompetensi dasar. Memahami sifat alami dari jasa 3 P tambahan
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