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THE MAIN STREET PROGRAM . Main Street is a comprehensive downtown/historic commercial district economic revitalization program that uses historic preservation as a tool. . THE NATIONAL MAIN STREET CENTER. National Trust for Historic Preservation developed pilot program in 1977
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Main Street is a comprehensive downtown/historic commercial district economic revitalization program that uses historic preservation as a tool.
THE NATIONAL MAIN STREET CENTER • National Trust for Historic Preservation developed pilot program in 1977 • Hot Springs, SD; Madison, IN; Galesburg, IL • National Main Street Center established in 1980, Washington, D.C. • Network of > 40 statewide, citywide, and countywide coordinating programs with more than 1,200 active local programs
National Trust’s Main Street Center • National Trust for Historic Preservation • Program officers work with communities • Annual Contract • The “Network” • Other state Main Street Programs
THE MAIN STREET APPROACH • ORGANIZATION • PROMOTION • DESIGN • ECONOMIC RESTRUCTURING
THE WISCONSIN MAIN STREET PROGRAM • Housed in the Department of Commerce • Law enacted in November 1987 (The Main Street Act) • The 27th state to join the program • First five Main Street communities announced in 1988 • 35 communities are currently involved • Council on Main Street
MISSION STATEMENT: The Wisconsin Main Street Program administers an economic development program targeting Wisconsin’s historic commercial districts. Bureau staff provides technical support and training to Wisconsin communities that have expressed a grass roots commitment to revitalizing their traditional business districts using a comprehensive strategy based on historic preservation.
Wisconsin Main Street Staff • Jim Engle, Director • J.D. Milburn, Small Business Specialist • Joe Lawniczak, Design Specialist • Catherine Dunlap, Downtown Revitalization Specialist
Main Street is NOT a grant program! Main Street is five years of training and technical assistance.
Assistance from the Wisconsin Main Street Program and the National Main Street Center
FIRST YEAR ASSISTANCE • Kickoff visit • Executive director interviewing • Executive director training • Volunteer training
FIRST YEAR ASSISTANCEcontinued • Work plan workshop • Program assessment visit • Market analysis assistance
FIRST YEAR ASSISTANCEcontinued • Phone assistance • Workbooks, manuals and slide programs • Membership in NMSC • Town meeting registration
FIRST YEAR ASSISTANCEcontinued • Design Assistance • Business Assistance • Workshops
LATER ASSISTANCE • Technical visits • Resource Team Visit • Business Recruitment Workshop • Program Assessments • Design Assistance • Business Assistance • Exec Director Workshops/Training
REQUIREMENTS: • Attendance at Main Street Exec Director Workshops • Annual Workplan • Monthly report forms • Adherence to 4 Point Approach • Board and standing committees • Budget requirements • Management requirements • Contractual agreement with Dept. of Commerce
SELECTION PROCESS 1. Attend application workshop 2. File the Intent to Apply Letter by Deadline 3. Set up a visit by state staff (also may invite a nearby manager) 4. File application by Deadline
SELECTION PROCESScontinued 5. Presentation to Main Street Council 6. Main Street Council makes recommendation to Commerce 7. Commerce and Governor make selection
SELECTION CRITERIA • Need • Organizational Capability • Public Sector Commitment • Private Sector Commitment • Financial Capacity
SELECTION CRITERIAcontinued • Physical Capacity • Historical Identity Other Considerations Geographic diversity Population diversity
STATISTICS: (1988-2006)
STATISTICS • Public Improvements 1,195 • Public Investment $168,700,213 • Building Rehabilitations 4,142 • Private Investment $180,662,910 • New Businesses 3,121 • New Jobs 14,224
STATISTICScontinued • New Buildings 220 • Private Investment $246,038,554 • Buildings Sold 1,121 • Private Investment $161,001,269 • New Downtown Housing Units 451
TOTAL STATISTICS • Total Private Investment $686,202,915 • Total Investment $858,860,188
Main Street’s Guiding Principals • Comprehensive • Incremental Process • Quality • Public and Private Partnerships • Changing attitudes • Focus on Existing Assets • Self-help program • Action Oriented