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Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The “Four” Points of the Main Street Approach. Design Organization Promotion Economic Restructuring
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Operating a Commercial Revitalization Program with the Main Street Approach
Understanding Main Street • What happened to Main Street?
Vehicle- aholics
The “Four” Points of the Main Street Approach • Design • Organization • Promotion • Economic Restructuring • Safety & Cleanliness
Urban Neighborhood Issues • Multi-cultural issues • More Image problems- Real and Perceived • Fewer local volunteers
Neighborhood Main Street InitiativeResults of Demonstration • $31 million in public and private investment • 200 net new businesses • 835 new jobs • Improved Perceptions • Sense of Pride and Place
Comprehensive Incremental Self-Help Partnerships Assets Quality Change Implementation Why Main Street WorksThe 8 Guiding Principles
Business Owners/ Merchant Orgs Property owners Residents Consumers City Staff Other Public Agencies Non-Profit Orgs Civic Orgs Professionals Bankers Econ Dvlpmt organizations Schools Media Chamber of Commerce Artists Other Stakeholders
Coordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a whole Public Improvements Streetscape Improvements Cultural Arts Banners Park improvements Bus Shelters, etc. Historic Preservation Building Restoration Historic Markers Façade Improvements Matching Grants Design Assistance Four Point ApproachDESIGN
Four Point ApproachDesign Façade Improvements
Beautification Projects • Public Art • Involve community • Community Buy-In • Maintenance Plan
Enhance the Public Safety and Cleanliness of the Main Street area Safety Constructive relationship with Police & with service agencies Cleanliness Youth Ambassadors Clean-up Events Improved Trash Cans Education Main Street ApproachSafety and Cleanliness
Image Enhancement Business Directory Signs and Banners Retail Events Sidewalk Sales A Taste of ……… Special Events Cultural Festivals Market thecommercial district creating an identity that residents are proud of and that helps local businesses succeed Main Street ApproachPromotion
Special Events Dia de los MuertosFruitvale Festival
Market Analysis Community Market Strategy Customer Surveys, etc. Business Assistance Group Workshops One-on-one business assistance Business Attraction Outreach Program Space Locator Service Strengthen and broaden the economic base of the neighborhood commercial district Main Street ApproachEconomic Restructuring
Four Point Approach Economic Restructuring • Business/Property owner education • Seminars • One-on-one’s • Other types of Communication
Urban Success Factors • Funding • Unified organization • Dedicated, pro-active Manager • Program acts as a “Bridge” • Action Plan –Tangible accomplishments