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Operating a Commercial Revitalization Program with the Main Street Approach

Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The “Four” Points of the Main Street Approach. Design Organization Promotion Economic Restructuring

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Operating a Commercial Revitalization Program with the Main Street Approach

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  1. Operating a Commercial Revitalization Program with the Main Street Approach

  2. Understanding Main Street • What happened to Main Street?

  3. Vehicle- aholics

  4. Then Came

  5. The “Four” Points of the Main Street Approach • Design • Organization • Promotion • Economic Restructuring • Safety & Cleanliness

  6. Urban Neighborhood Issues • Multi-cultural issues • More Image problems- Real and Perceived • Fewer local volunteers

  7. Neighborhood Main Street InitiativeResults of Demonstration • $31 million in public and private investment • 200 net new businesses • 835 new jobs • Improved Perceptions • Sense of Pride and Place

  8. Comprehensive Incremental Self-Help Partnerships Assets Quality Change Implementation Why Main Street WorksThe 8 Guiding Principles

  9. Business Owners/ Merchant Orgs Property owners Residents Consumers City Staff Other Public Agencies Non-Profit Orgs Civic Orgs Professionals Bankers Econ Dvlpmt organizations Schools Media Chamber of Commerce Artists Other Stakeholders

  10. Main Street ApproachOrganization

  11. Coordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a whole Public Improvements Streetscape Improvements Cultural Arts Banners Park improvements Bus Shelters, etc. Historic Preservation Building Restoration Historic Markers Façade Improvements Matching Grants Design Assistance Four Point ApproachDESIGN

  12. Four Point ApproachDesign Façade Improvements

  13. Wrong message

  14. Beautification Projects • Public Art • Involve community • Community Buy-In • Maintenance Plan

  15. Neighborhood Context

  16. Historic context

  17. Enhance the Public Safety and Cleanliness of the Main Street area Safety Constructive relationship with Police & with service agencies Cleanliness Youth Ambassadors Clean-up Events Improved Trash Cans Education Main Street ApproachSafety and Cleanliness

  18. Safety and Cleanliness

  19. Image Enhancement Business Directory Signs and Banners Retail Events Sidewalk Sales A Taste of ……… Special Events Cultural Festivals Market thecommercial district creating an identity that residents are proud of and that helps local businesses succeed Main Street ApproachPromotion

  20. Special Events Dia de los MuertosFruitvale Festival

  21. Market Analysis Community Market Strategy Customer Surveys, etc. Business Assistance Group Workshops One-on-one business assistance Business Attraction Outreach Program Space Locator Service Strengthen and broaden the economic base of the neighborhood commercial district Main Street ApproachEconomic Restructuring

  22. Niche Opportunities & Constraints

  23. Four Point Approach Economic Restructuring • Business/Property owner education • Seminars • One-on-one’s • Other types of Communication

  24. Urban Success Factors • Funding • Unified organization • Dedicated, pro-active Manager • Program acts as a “Bridge” • Action Plan –Tangible accomplishments

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