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A Case Study in the Main Street Program-Libertyville, Illinois

A Case Study in the Main Street Program-Libertyville, Illinois. Carolyn Dellutri, CMSM, Executive Director MainStreet Libertyville, Inc. Today’s Content. MainStreet Libertyville History Organizational Structure -Board, Staff, “Four Point” program, Successes Overall results

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A Case Study in the Main Street Program-Libertyville, Illinois

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  1. A Case Study in the Main Street Program-Libertyville, Illinois Carolyn Dellutri, CMSM, Executive Director MainStreet Libertyville, Inc.

  2. Today’s Content • MainStreet Libertyville History • Organizational Structure -Board, Staff, “Four Point” program, • Successes • Overall results • Ideas for you to move forward in your community

  3. About Libertyville • Located approximately one hour north of Chicago (Suburban Community) • Population: 20,742 • Median Income: $88,828 • Average Home Sales Price $388,000

  4. Libertyville in 1989 • 6 Miles North: Gurnee Mills-220 Stores/1.7 million square feet of retail space • 3 Miles South: Hawthorne Retail Center-150 Stores/1.2 million square feet • Downtown Libertyville: 30% storefront vacancies/Rent $8-$9 per square foot • TIF District established in 1986

  5. History of MainStreet Libertyville • Established in 1989 • GAMSA winner in 1997 • Over 22 building renovations • Over 50 new businesses • Over $26 million in building renovations • 12 Promotional events throughout the year • Over 65 actual days of events located in the heart of downtown in Cook Park.

  6. History of MainStreet Libertyville (cont.) • Great working relationship with the Village of Libertyville, Chamber of Commerce, Lake County Illinois Convention and Visitors Bureau, National & Illinois MainStreet Programs • Last year over 1600 volunteers contributed over 4500 hours

  7. MS Libertyville Mission • The purpose of the MainStreet Libertyville program is to enhance our community identity and heritage, to foster a center of activity and to ensure economic stability in the heart of Libertyville through concentrated efforts of education, design, promotion, organization, and economic revitalization.

  8. MainStreet Stakeholders • Community residents • Business Owners • Property Owners • Members/Sponsors • Staff • Board of Directors • Village of Libertyville • MainStreet Committees

  9. Program Structure • 4-Point Approach (DOPE) • Design • Organization • Promotion • Economic Restructuring • A 5th point was added - Downtown Marketing Committee

  10. Organizational Structure • Board of Directors • Staff • Committees • Volunteers

  11. Chairman Vice Chairman Secretary Treasurer Past Chairman Design (2) Organization (2) Promotions (2) Economic Restructuring (2) Downtowners Marketing (2) Village Liaison (1) Board of Directors

  12. MainStreet Staff • Paid professionals • Carolyn Dellutri, CMSM, Executive Director • Jen Kleinheinz – Full Time Promotions Coordinator • Pat George – Part Time Administrative Assistant

  13. Design Committee Enhances the visual quality of the downtown

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