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How Abacus solutions can increase your ROI Abacus Insights Event – Wednesday 1 st October 2014

How Abacus solutions can increase your ROI Abacus Insights Event – Wednesday 1 st October 2014. The Concept. The Abacus Alliance Concept. Multi-channel retailers share their transaction data to form the Alliance Abacus models actual purchase history to predict future purchases.

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How Abacus solutions can increase your ROI Abacus Insights Event – Wednesday 1 st October 2014

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  1. How Abacus solutions can increase your ROIAbacus Insights Event – Wednesday 1st October 2014

  2. The Concept

  3. The Abacus Alliance Concept Multi-channel retailers share their transaction data to form the Alliance Abacus models actual purchase history to predict future purchases Transactions member “A” + Proprietary modelling member “B” + Abacus Cooperative Database member “C” responsive prospects modelled customer files insight into market

  4. The Abacus Alliance in numbers 580m total transactions 59 members joined since Aug 2013 4800 transactional, demographic & lifestyle variables 508 multi-channel retailers & publishers £20bn spend 26m individuals relocation 30% increase in mover data captured 18m households sms data email data telephone data postal data

  5. How well do you know your customers? what YOU know about your customer whatknows about your customer Aged 45-55 Female Postal address Postal address Opted-in email address Female Spent £210 in Gardening 6 months ago Has children at home Spent £105 in Gifts & Gadgets 4 months ago Household income of £100k Spent £248 in Music & Entertainment in lifetime Spent £255 in Books & Collectibles in lifetime Bought 6 times from Food & Wine in the last 24 months One time customer Spent £58.97 2 months ago Uses internet as an order channel Spent £83 in Mid-Market Clothing 2 months ago

  6. Questions ?

  7. The Journey

  8. The Abacus Member Journey DATA SUPPLY ANALYSE RESULTS & ASSESS ROLLOUT MATCH TO THE ALLIANCE AGREE TEST ACTIVITY STRATEGY DISCUSSIONS

  9. Questions ?

  10. Recruit

  11. Recruit using direct mail – how does it work? We analyse consumers transactions across 500 brands within the Abacus Alliance database to find new customers who ‘look like’ your current ones. Yourbest customer Prospects from the Abacus Alliance who are most likely to buy Shared attributes • Multi buyer • Uses internet as purchase channel • Household income of £100k Spent £105 in Gifts & Gadgets 4 months ago Spent £248 in Music & Entertainment in lifetime Spent £210 in Gardening 6 months ago Bought 6times from Food & Wine in the last 24 months Spent £83 in Mid-Market Clothing 2 months ago

  12. Recruit - How a model works Your Customers Most like your best customer 2+ purchases 0-12 months PRE SELECTS: AGE GENDER Least like your best customer RECENCY The Abacus Alliance VALUE FAMILY

  13. Abacus Models • Our broadest model that assumes the least • Works well for high volumes • Great for first tests • Best for niche offers and lower volumes • Great for first tests AFFINITY SYNERGY MAESTRO OPTIMAL CHAID The Abacus Alliance 500m TRANSACTIONS

  14. Questions ?

  15. Retain

  16. Retain - Target Your Customers More Profitably Maximise return on investment spent on your customers • Retainyour best customers • Reactivateyour lapsed customers • Activateyour enquirers • Identifycross-sell opportunities

  17. How do Abacus customer retention solutions differ? IN-HOUSE OUTSOURCE LICENCED SCORE: Model score used by data capable marketers DATA TAGGING: Fully managed by the client for use by in-house analysts CAMPAIGN MANAGEMENT: Fully managed by Abacus ready-to-mail data HOUSEFILE MODELS: Abacus models produce data ready to mail

  18. Data append – Email, postal, SMS and telephone Enhance your data asset Improve brand awareness and campaign response Allow customers to interact via their preferred channel Contact customers with time-sensitive promotions Activate your enquirers

  19. Questions ?

  20. Realise

  21. Abacus Reports The Abacus Annual Trends Report An Abacus Market Insight Report goes one step further….

  22. What is a Market Insight Report? Improve your overall direct marketing strategy by measuring yourselves against your competitors. Provides a comprehensive overviewof your: • Customers’ profile and purchasing behaviour • Business compared to your immediate marketplace Comprised of four modules: • Market Share & Transaction Trends • Seasonality • Merchandise Category • Demographic Profile

  23. What are the benefits? Enables businesses to: • Plan merchandising and marketing strategies • Optimise seasonal mailing plans • Determine an appropriate advertising and creative approach

  24. Questions ?

  25. Trusted by

  26. Contact Ben Collier Andrew Tye t:   0208 943 8011m:07717 767 352 e:ben.collier@abacusdirect.com t:   0208 943 8004m:07818 036 126 e: andrew.tye@abacusdirect.com Keep up-to-date with Abacus & industry news www.abacusdirect.com www.linkedin.com/company/abacus- www.linkedin.com/groups/Home-Shopping-Data-Strategy-4079480/about www.twitter.com/abacusalliance

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