1 / 20

Level 2 Award in Social Networking for Business

Level 2 Award in Social Networking for Business. Tutor: Alan Jarvis. General structure. Each week: Some theory – but more than on the Level 1 Some practical – but less than on Level 1

julius
Download Presentation

Level 2 Award in Social Networking for Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Level 2Award in SocialNetworking for Business Tutor: Alan Jarvis

  2. General structure • Each week: • Some theory – but more than on the Level 1 • Some practical – but less than on Level 1 • Some assessments and a workbook to complete. Answers need to be a little more detailed than on the Level 1 • Each week there will be homework!

  3. What we will cover • This qualification is split into 2 units: • Unit 1 – Principles of Social Networking for Business • Main focus of this unit is understanding how businesses can use social media • Some over lap with the Level 1 course but more depth is needed • Unit 2 - Social Networking for Business • Main focus of this unit is to develop a social media marketing plan for a business and implement it

  4. Unit 1: Principles of Social Networking for Business Learning Outcomes: Know the concepts of social networking for business Know the affects of social networking for business Know the potential risks and issues of using social networking for business

  5. Unit 2 - Social Networking for Business Learning Outcomes: • Be able to set up and maintain social networks for the business • Be able to create and maintain content to publish for the business • Be able to support the growth of social networks for the business • Be able to review the success of social networks for the business

  6. Should you be using Social Media? • Do you have the time and resources? • What do you need to be successful: • A plan. You need some goals and some theories about how you will achieve them • Resources. Mostly your time! • A way of measuring your success. You goals need to be measureable.

  7. Exercise • Where are you now? • Complete the Social Media Audit document

  8. Where is your audience? • Be focussed • There are lots of social media platforms. • Don’t spread yourself too thin. • Go where you target market are likely to be. • Identifying your target market is key to your social media efforts

  9. Target Market • Define the people your product or service is aimed at: • Age group • Gender • Geographical location • Income group • Other aspects (e.g. home, car, pet, etc. owners) • Special interests

  10. Exercise • Define your target market using the question sheet.

  11. Aims and Objectives of Social Networking • What aims and objects are possible with social media marketing? • Directly sell product • Position your business in the market • Increase awareness in your target audience • Expose yourself to a new audience • Encourage repeat Business • Generate referrals

  12. What are your objectives? • Directly sell product? • Suited to niche e-commerce sites such as music groups • May also suit time limited special offers • Example Bournemouth Pizza • Hard sell needs to be diluted with interesting, funny, content.

  13. Position your company • What does you company stand for • What sort of customers DOyou want? • What sort of customer DON’T you want? • For example • Ryanair vs British airways • PoundLand vs John Lewis • In a crowded market it may help you differentiate your business from others

  14. Thought • Can you clearly explain why a customer should buy from YOU? • If you can’t its unlikely that potential customers will be able to see any reason to buy from you either.

  15. Find more or new audience • Think about what your target audience are interested in. • Use groups in Facebook and Linkedin • Follow the ‘right’ people on Twitter • Use ‘Like’ and retweet to join in the conversation

  16. Repeat Business or referrals • Encourage customers to Like/Follow you on Facebook and/or Twitter. • Give then an incentive to do so (£5 off if you like us on Facebook etc.) • Encourage existing followers to Retweet or Share your posts (again an incentive is usually needed)

  17. Add personality to your business • Particularly important if you sell a commodity product or service where there is little differentiation between you and everyone else. • By being interesting and entertaining (remembering your target audience) you can inject some personality

  18. Workbook! • 1.1 Identify the aims and objectives of social networking for business • 1.2/3 Explain why community building is important and what is the role of key influencers • 1.4 State the importance of publishing social media content which engages the audience

  19. Social Media Marketing Plan • Complete the Social Media Audit • Create a Social Media marketing plan • Use the guidance document to help you

  20. Level 2Award in SocialNetworking for Business Homework to do! See you on April 29th!

More Related