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Real Value of Social Networking for Business

Real Value of Social Networking for Business. Creating On-line Communities. Agenda. What Is Social Networking ? Benefits of an On-line Community? What Tools Do I Need? On-line Community Walkthrough 10 Tips to Starting Your Online Community Questions & Solutions.

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Real Value of Social Networking for Business

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  1. Real Value of Social Networking for Business Creating On-line Communities

  2. Agenda • What Is Social Networking? • Benefits of an On-line Community? • What Tools Do I Need? • On-line Community Walkthrough • 10 Tips to Starting Your Online Community • Questions & Solutions

  3. What Is Social Networking? • On-line communities of users with shared interest • Many faces of Social Networks • Friends and communities • Facebook, friendster, FourSquare • Media sharing • YouTube, Flickr • Social news • Twitter, Digg, Amplicate • Professional networks • LinkedIn, Facebook, Twitter • Intranet communities • Collaboration, Project Management, Groupspace • Corporate customer communities • Direct2Dell, Starbucks, Woot, Wal-Mart, etc.

  4. Benefits of On-line Community • Engage customers and increase their loyalty • Start more personal and open communication • Present and test new ideas • Obtain and share client feedback • Identify and eliminate sources of negative PR early • Market research, polls and focus groups • Decrease support costs – let customers help each other

  5. What Tools Do I Need? • Friends • Groups • Forums • Blogs with comments • Polls, Forms & surveys • Wiki (user generated content) • Content rating • Community points and badges • Social Bookmarking and RSS (Really Simple Syndication)

  6. On-line Community Walkthrough

  7. The 10 Tips to Starting Your Online Community? • Clarify the purpose, goal and plan for the community • Start small and simple, add new features as needed • Make someone in charge • Involve your staff • Actively promote the community • Listen and answer questions and concerns • Create a small group of active members • Motivate members to contribute and reward them • Provide valuable content • Measure and evaluate

  8. Questions & Solutions ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

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