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Immigrants E

Immigrants E. Aim. The main aim of our campaign was to give a support to the EMIGRANT Association (http://emigrant.net.pl/index.php), involved in legalizing residence and employment for foreigners as well as in helping them to integrate with the polish society. E-marketing strategy. Campaign.

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Immigrants E

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  1. Immigrants E

  2. Aim • The main aim of our campaign was to give a support to the EMIGRANT Association (http://emigrant.net.pl/index.php), involved in legalizing residence and employment for foreigners as well as in helping them to integrate with the polish society.

  3. E-marketing strategy

  4. Campaign • With the budget of 250 PLN we have established 2 campaigns: English and Polish, getting in overall 184 clicks which corresponds to 0,23 % of CTR and 1,36 PLN as an avarage cost. Immigrants English cost 168,98 PLN, gained 112 clicks, the CTR rate was at the level of 1,12% whereas Avg. Cost 1,51 PLN. Considering Immigrants Polish we spent 81,54 PLN with the result of 72 clicks, CTR 0,1% and Avg. Cost 1,13 PLN.

  5. Appearance of ads

  6. Strategicgoals of campaign

  7. Bothcampaignnumber of clicksfluctuation

  8. Number of clickseachday

  9. Learning components • In the project NetAware we hoped to learn how to run the advertising campaigns for the companies and non-profit organizations making them more visible by using the instruments of Google Adwords or through social media like Facebook. We wanted to improve our knowledge of e-marketing: how to run a blog, to create efficient advertisement and find the target group for all the Internet actions. We also expected to increase our abilities to work in international groups and understand each other cultures. • During the project we have learned what we expected.

  10. Summary • We are sure that this experience in the future will be useful because we have understood how important is to work in group. If you plan the tasks you have more possibilities to solve the problems. This rule is especially useful when there is lack of experience and knowledge. After this two weeks we have known how Adwords is an important tool to improve and expand the advertisement for a non- profit organization. However, we think that it could be applied also in the marketing strategies of other institutions e.g. enterprises.

  11. Thankyou • Ifyouhaveanyquestions do not hesitate to askus

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