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Josepha Haden @josephahaden www.HadenInteractive.com

July 28 th , 2012. Talking to Robots. Josepha Haden @josephahaden www.HadenInteractive.com. Why SEO Copywriting?. People have to be able to find you before they can visit your site. 1. Make yourself findable. 2. Step I: Keywords. Identify your best keywords. Use them regularly.

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Josepha Haden @josephahaden www.HadenInteractive.com

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  1. July 28th, 2012 Talking to Robots Josepha Haden @josephahaden www.HadenInteractive.com

  2. Why SEO Copywriting? People have to be able to find you before they can visit your site 1

  3. Make yourself findable 2

  4. Step I: Keywords Identify your best keywords. Use them regularly. Keep it natural! 3

  5. Tools to help identify keywords Google Adwords Keyword Suggestion Tool Google Insights for Search Google Analytics 4

  6. Step II: Personas Who is your customer? Who else? 5

  7. Tools to identify your customers Your own knowledge of your target market. Your web analytics (map, browsers, networks, keywords, patterns of visits). Social media, surveys, other engagement efforts. 6

  8. Step III: The Right Writing Use your top keywords in ways that are natural to your customer. Insist on flawless grammar, spelling, and punctuation. Use active, succinct, compelling language. 7

  9. Test, test, test… and tweak Watch for seasonal and gradual changes in your best keywords. Watch for new populations you can reach with new or adjusted copy. Respond to changes and discoveries. 6

  10. Josepha Haden Chomphosy @josephahadenwww.HadenInteractive.comjosepha@hadeninteractive.com

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