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Jeanette Flores, MPA California Center for Public Health Advocacy

Jeanette Flores, MPA California Center for Public Health Advocacy. Healthy Communities One City at a Time. Access to Healthy Food ?. $10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN. IOM, 2005. Direct Link Between SSBs and Obesity. Overwhelming

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Jeanette Flores, MPA California Center for Public Health Advocacy

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  1. Jeanette Flores, MPA California Center for Public Health Advocacy Healthy Communities One City at a Time

  2. Access to Healthy Food ? $10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005

  3. Direct Link Between SSBs and Obesity Overwhelming Scientific Evidence • Cross sectional studies, longitudinal studies, intervention trials • Every additional soda children consume increases obesity risk by 60% • Adults who drink soda daily are 27% more likely to be overweight

  4. KIDSConsumption of Sugar-Loaded Beverages in California DRINK A SODA OR MORE A DAY Age 2-11: 41% Age 12-17: 62% 175 calories per day!

  5. SO WHAT IS HAPPENING?? Genetic change? Less will power? Less informed? or Have we built a toxic environment?

  6. “It is unreasonable to expect that people will change their behavior easily when so many forces in the social, cultural, and physical environment conspire against such change.” Public Policy

  7. Establishing Policy • The City of Baldwin Park is at the forefront in establishing policy that is innovative yet remains true to the needs of our community. • The first municipality in the State to implement the healthy policy and the first City to open a healthy Teen Center in the San Gabriel Valley.

  8. RENEW/CCPHA 6 cities Nutrition Standards Policy • Baldwin Park • Bell Gardens • El Monte *passed city wide nutrition standards policy • Huntington Park • La Puente • South El Monte

  9. Benefits of Policy • Public Dollars for Public Good • Increase access to healthier food/beverages • Healthier community • Sends the right message • Promote healthful eating in local jurisdictions • Promote life long healthful habits

  10. Model Beverage Policy Best Case Scenario: • No calorically sweetened drinks • Drinks must be fruit/vegetable-based and 50%-100% real juice (with no added caloric sweeteners) • Milk products: must include 2%, 1%, nonfat, soy, rice and other similar nondairy drinks • Drinking water must have no added sweeteners

  11. Healthier Beverage OptionsCan be possible!

  12. Sold and ServedVending, Concessions, Meetings & Events Snacks: Similar Standards No more than: 35% of calories from fat 35% sugar by weight 250 calories NEW: Exemption for nuts, seeds, beans etc.

  13. Sold and ServedVending, Concessions, Meetings & Events Entrees: NEW • No more than: • 400 calories per serving • 4 grams of fat per 100 calories • Offer at least one low-sodium item

  14. What’s OUT!!!

  15. What's IN!!! • Baked Doritos • Pretzels • Fruit Snacks • Granola Bars • Beef Jerky • Corn Nuts • Sport Drinks • Low Fat Crackers

  16. How Much Did It Cost? There were no costs to transition the soda and snack machines, it was a matter of the vendor cooperating and fulfilling our request.

  17. UNIVERSALLESSONS • Solution is NOT only a matter of personal responsibility • Education is critical, AND • School and community environments must be changed • Federal, state, and local policies are crucial

  18. Make the Healthy Choice the Easy Choice We can do more and we need to do more

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