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Average Audience Composition of Anheuser-Busch Ad Placements by Medium 4 th Q uarter 2010

Average Audience Composition of Anheuser-Busch Ad Placements by Medium 4 th Q uarter 2010. * The 71.6% Ad Code guideline is based on the percentage of adults 21 and older in the U.S., according to 2010 Census Bureau data.

justin-macdonald
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Average Audience Composition of Anheuser-Busch Ad Placements by Medium 4 th Q uarter 2010

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  1. Average Audience Compositionof Anheuser-Busch Ad Placements by Medium4th Quarter 2010 * The 71.6% Ad Code guideline is based on the percentage of adults 21 and older in the U.S., according to 2010 Census Bureau data. Sources: TV: The Nielsen Company; Radio: Arbitron – from 1st quarter 2010; Magazines: MRI TwelvePlus Study; Internet: comScore/MediaMetrix; Newspapers: Scarborough Survey; Product Placements: PlaceViews, The Nielsen Company Persons 2+ Population Base for all media except Radio, Magazines (available only with 12+ Population Base) and Newspapers (available only with 18+ Population Base). Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.

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