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Elements of Design. Introduction to Design By Nitin Kumar. Elements of Design. An element is an ingredient and the principles are the recipe. Line Form Texture Color. Line. Provides a visual path for the eye to follow, thus creating motion in the design
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Elements of Design Introduction to Design By Nitin Kumar
Elements of Design • An element is an ingredient and the principles are the recipe. • Line • Form • Texture • Color
Line • Provides a visual path for the eye to follow, thus creating motion in the design • Framework that holds the entire arrangement together • Lines set an emotional tone
Lines and Emotions • Vertical lines – implies strength, dignity, or feelings of formality • Curved lines – adds a feminine dimension • Horizontal lines – informality and makes people feel restful
Form • The shape or silhouette of an arrangement (think basic geometrical shapes) • Round • Triangular • Fan • Curved
Texture • Refers to the surface appearance of flowers, foliage, container, and accessories, such as ribbons and balloons • Texture is designated as fine, medium, or coarse • Texture can also be used to create an emotional response from the viewer
Fine Texture • Includes: Rose Orchids Gardenia Alstroemeria Lily Snapdragons
Medium Texture • Includes: Carnation Gerbera daisy Liatris Salal Pompon mum
Coarse Texture • Includes: Protea Pine Holly Yarrow Zinnia Dahlia