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LUSH Fresh Homemade Cosmetics Whitnie Ray Whitney King Alex Linnenkohl

LUSH Fresh Homemade Cosmetics Whitnie Ray Whitney King Alex Linnenkohl. Core Beliefs. Fresh, organic fruit and vegetables Fresh by hand using little or no preservatives or packaging Do not commission tests on animals Putting our faces on our products Products are good value

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LUSH Fresh Homemade Cosmetics Whitnie Ray Whitney King Alex Linnenkohl

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  1. LUSH Fresh Homemade Cosmetics Whitnie Ray Whitney King Alex Linnenkohl

  2. Core Beliefs • Fresh, organic fruit and vegetables • Fresh by hand using little or no preservatives or packaging • Do not commission tests on animals • Putting our faces on our products • Products are good value • The customer is always right “We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.” * We also believe words like fresh and organic have honest meaning beyond marketing.

  3. StrengthWOT • Green Friendly Image • Product Approach • Innovation & Customer Education • Pricing of Products

  4. SWeaknessOT • Lack of advertising • Supporting charities that act out (Sea Shepherds) • Online orders (travel too far) • Use of parabens only in US products • Lack of SPF

  5. SWOpportunityT • Further expand within the US • Create a ‘Beauty Insider’ type program

  6. SWOThreats • The Procter & Gamble Company • Johnson & Johnson • L'Oréal SA • Colgate-Palmolive Co. • Unilever • Tom’s of Maine

  7. In the Media/Community/World • Palm oil free soaps to save the orangutans. • Articles in “Vegetarian Times”, “Essence”, “Woman’s Day”, “101 hairstyles” feature specific products

  8. Sources http://www.beautypedia.com/Brand/Lush/149.aspx http://www.thegoodhuman.com/2007/06/21/what-are- parabens-and-why-should-you-avoid-them/ http://en.wikipedia.org/wiki/Lush_(company) http://www.lushusa.com/shop/ http://www.re-nest.com/re-nest/best-products/best- bath-products-lush-cosmetics-078201

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