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Using Social Media to Build Your Business

Using Social Media to Build Your Business. Kate Trgovac Senior Product Manager Uniserve Communications ktrgovac@uniserve.com www.mynameiskate.ca/soho. What I want to share with you today. Current landscape Types of social media Social Networks Blogs Podcasts Mashups

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Using Social Media to Build Your Business

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  1. Using Social Media to Build Your Business Kate Trgovac Senior Product Manager Uniserve Communications ktrgovac@uniserve.com www.mynameiskate.ca/soho

  2. What I want to share with you today • Current landscape • Types of social media • Social Networks • Blogs • Podcasts • Mashups • Social media & your business Hopefully I’ll convince you to “drink the koolaid”

  3. Lets look at today’s marketing landscape …. • Internet access and bandwidth are cheap • Publishing tools are easier to use • Search has dramatically improved • General distrust of corporations or “The Man”; consumers trust people like them! This landscape has given rise to social media.

  4. What is social media? • Power is equally distributed • Created by consumers • Evolving communities vs. monolithic networks • Dialogue vs. monologue • Lines between production & distribution blur • Building on one another’s work is encouraged I bet I know what you’re thinking …

  5. Why does it matter to me? • More than 50 million blogs • # doubles at least every six months • 100 million videos • 107 million members of MySpace • In Canada … sites like MySpace and Blogger are experiencing triple digit growth Why is this the best ever for small business?

  6. Social Media Rocks Niche Markets • Findable • Target-able • Motivated • Engaged Enter .. The Long Tail

  7. Some specific types of social media • Social Networks • Blogs • Podcasts & Videocasts • Mashups

  8. Social Networks • Communities that allow you to create and share content • … and find members who share something in common: interests, goals, concerns, people This commercial break brought to you by tagging

  9. Commercial Break: What is Tagging? • Buzz word • Folksonomies • Metadata • Categories • Label you apply to content • Similar content is then grouped Example, please …

  10. Social Networks • Communities that allow you to create and share content • … and find members who share something in common: interests, goals, concerns, people

  11. Blogs • Website consisting of “posts” in reverse chronological order • From a business POV, good complement to a static website • Opportunity to create the *go to* place for information

  12. Podcasts & Video Casts • Delivering audio or video content online • Good for interviews or if your customers are commuters or in their vehicles • Also … a sales training tool for your mobile sales force Of course, you don’t really need an iPod to listen to a podcast

  13. Mashups • Content from two or more sources online to create something entirely new • Sometimes done with the blessing of the content creators and sometimes not Two great tastes that taste great together

  14. Social Media & Your Business • Find • Search for your communities and your influencers • Caution: Make sure you “listen” first • Participate • Create

  15. Social Media & Your Business • Find • Participate • Comment on blogs and on podcasts • Create Engage in social networking!

  16. Social Media & Your Business • Find • Participate • Create Roll your own …

  17. Creating a blog • Choose a tool • Start writing • Soft-launch • Tell a few colleagues • Link on your website • Include in your email sig file • Continue participating in user-communities • Don’t obsess about traffic

  18. Thank You! Any Questions? www.mynameiskate.ca/soho

  19. References & Links Sites Referenced or Used • Quoody Marine -- http://www.townsearch.com/quoddylink/index.html and http://quoddylinkmarine.blogspot.com/ • LK Dining Lounge -- http://www.lkdininglounge.com/ and http://lkdiningloungeblog.blogspot.com/ • Starbucks Coffee Conversations -- http://www.starbucks.com/ourcoffees/coffeeconversations.asp • Canada Podcasts – top Canadian podcast directory – http://www.canadapodcasts.ca • HarperCollinsCanada Prosecasts -- http://www.foursevens.com/prosecast/ • Alyson Schafer -- http://www.alyson.ca/ • Housing Maps - http://www.housingmaps.com/ • Programmable Web -- http://www.programmableweb.com/ • 1001 Fishing Holes -- http://www.1001seafoods.com/fishing/fishing-maps.php Social Media Resources • SpannerWorks collection of whitepapers on search & social media - http://www.spannerworks.com/seotoolkit/ebooks-white-papers-and-articles/ • Podmonics.ca – using podcasts to build your sales funnel -- http://podonomics.com/ • What’s Next Blog - http://www.whatsnextblog.com/

  20. Photo Credits • Reeses Peanut Butter Cup: http://www.typetive.com/candyblog/item/reeses_line/ • Long Tail Graphics: http://www.flickr.com/photos/missrogue/ • Sharing Photo: http://flickr.com/photos/gbaron/109965870/ • Any Questions: http://flickr.com/photos/calavera/65098350/ • What is Social Media: http://flickr.com/photos/st3f4n/143623934/ • Growth: http://flickr.com/photos/clearlyambiguous/43124966/ • Rock: http://flickr.com/photos/tonifrancois/9634574/ • Social Medias: http://flickr.com/photos/beija-flor/195759351/ • Social Networks: http://flickr.com/photos/kenyee/2013289/ • Tagging: http://flickr.com/photos/gliderking/71695530/ • Blogs: http://flickr.com/photos/paulwatson/5070827/ • PodCasts: http://flickr.com/photos/ndm007/92101261/ • Find: http://flickr.com/photos/bunchofpants/23602866/ • Join: http://flickr.com/photos/charliegentle/94736507/ • Create: http://flickr.com/photos/dizzygirl/125328389/in/photostream

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