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8 Steps to Build Your Social Media Plan

8 Steps to Build Your Social Media Plan. Choosing, updating, and measuring social media. Step 1: Pick Your Platforms. Traditional marketing pushes information out to consumers. Social media relies on consumers opting in , so marketing has to adopt a pull strategy .

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8 Steps to Build Your Social Media Plan

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  1. 8Steps to Build Your Social Media Plan Choosing, updating, and measuring social media

  2. Step 1: Pick Your Platforms • Traditional marketing pushes information out to consumers. • Social media relies on consumers opting in, so marketing has to adopt a pull strategy. Limit your platforms: find your audience & update often. Facebook and Twitter Google + doesn’t have business pages… yet Pinterest is a great source of traffic if you have good photos

  3. Step 2: Pick Your Person • Good communication skills and grammar. • Should have an in-depth knowledge of your industry. • Schedule: Should be able to post between 2-5 times a week on Facebook, 5-10 times a week on Twitter. • Yes, you can remain anonymous.

  4. Step 3: Set Tangible Goals General • Build awareness. • Improve customer service • Increase site traffic • Improve SEO • Generate sales Tangible • Update twice a week • Increase fans and followers by X% each month • Set a target click through rate

  5. Should Social Media = Sales? High involvement products (such as homes) are researched online, but have a lower purchase rate. Social media is one of many ways consumers research their purchases. http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

  6. Step 4: Add Your Toolbox Sidebars Before Content SearchEngineJournal.com: After Content TimberHomeLiving.com:

  7. Step 5: Create a Welcome Tab Welcome tabs increase conversion rates.

  8. Welcome Tabs: There’s an app for that. Code your tab in DreamWeaver and display it on Facebook… Plus a few more steps. http://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/

  9. Step 6: Update with Content Interactive RSS Feed Articles and blog posts = clicks Updates are tailored to the medium • Photos= high user response • Facebook Questions/Polls • Follow and respond to others in the industry Traffic Sources

  10. Interactive Content: Facebook Photos Facebook Questions

  11. Seriously. Photos and questions. Photo: Robin Stubbert

  12. Interactive Content: Twitter • Follow, retweet, and respond to others in the industry. • TweetChat to find relevant topics

  13. Step 7: Measure Search for Facebook, Twitter, Tweetdeck, Hootsuite, etc. Google Analytics Traffic Sources View Full Report Sometimes Twitter registers as Direct Traffic, in addition to 3rd party managers, so Twitter numbers may be slightly off.

  14. Your desk doesn’t have to look like this… Y There are easy-to-use tools available for free.

  15. Social Media Tools Facebook Insights TwentyFeet Keeps track of followers and interactions, email notifications, free for 1 account

  16. Step 8: Like us on Facebook. Follow us on Twitter. facebook.com/TimberHomeLiving twitter.com/TimberNation

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