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Openxcell conducts a successful webinar on Magento Optimizat

Magento optimization is an important aspect of ecommerce. Read more to find out Openxcell

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Openxcell conducts a successful webinar on Magento Optimizat

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  1. A brief about OpenxcellTechnolabs • OpenxcellTechnolabs is an ISO 9000:2008 certified company located in India and USA • We are a team of enthusiastic designers, Developers and managers exceeding the strength of 200 • We have strong hold in Mobile App Development, Game Development, Web Development, E-commerce Development and Enterprise Systems • We have delivered quality solutions to our worldwide clientele

  2. WHY MAGENTO OPTIMIZATION

  3. Why Magento Optimization • Various studies and our own experience shows that the overall performance of Magento is slow • Optimization is required to speed up Magento • Below is a chart showing the research outcomes for Magento performance without optimization

  4. A comparison of Magento performance before optimization • and after optimization

  5. WHY DOES PERFORMANCE MATTER?

  6. WHY DOES PERFORMANCE MATTER? • 1 Second delay can cause 7% drop in conversions • Nearly 1/2 of users expect 2 second or less page load time and they tend to abandon if not loaded in 3 seconds • 79% of shoppers say they won’t return if performance is poor • 44% say they would tell a friend about their poor experience • A Bad Experience Will Drive • 46% of users to competitive sites • 35% are less likely to visit a problem site on any platform • 33% are less likely to purchase from that company • Reference: - http://bit.ly/zVcxsP, http://bit.ly/mHFVVX, http://mz.cm/W5Pkx7, http://bit.ly/xfvPMC, http://bit.ly/yOlHQv

  7. HOW FAST ARE YOU NOW

  8. Google Analytics Site Speed Reports

  9. GT Metrix

  10. WAYS TO OPTIMIZE MAGENTO

  11. Ways to Optimize MagentoChallenges & Solutions • Large number of JAVASCRIPT and CSS • Slow performance due to multiple associated tables • High number of database log tables • Slow performance due to image loading • Improve performance with caching • Cloud Server

  12. LARGE NUMBER OF JAVASCRIPT & CSS

  13. Large number of JAVASCRIPT & CSS • Large number of JAVASCRIPT and CSS creates higher no. of HTTP request. • Response time will go on a higher side because of higher no. of HTTP request and system will be slow.

  14. Solution Merge CSS and JAVASCRIPT files into single file: • In the Magento Admin, go to System > Configuration > Developer. • Under "Javascript Settings", change "Merge Javascript Files" to YES. • Under "CSS Settings", change "Merge CSS Files" to YES. • Clear the cache.

  15. Solution

  16. SLOW PERFORMANCE DUE TO MULTIPLE ASSOCIATED TABLES

  17. Slow performance due to multiple associated tables • One of the main issues with Magento sites running slowly, is a database that has become large and difficult to use for sending/retrieving data from. • The model Magento uses to store customer and product data results in longer than average SQL queries and more reads. • Enabling the Flat Catalog option for Categories and Products will merge product data into one table, therefore improving performance.

  18. Solution • Enabling Fat Catalog: • Login to administration area and go to - System > Configuration > Catalog • Under "Frontend", change "Use Flat Catalog Category" to yes • Under "Frontend", change "Use Flat Catalog Product" to yes • Clear your Magento cache

  19. HIGH NUMBER OF DATABASE LOG TABLES

  20. High number of database log tables • Higher number of database logs creates higher response time in system • Below is the table that are populated due to logging feature of Magento

  21. Solution Database log cleaning using Magento administration • In Magento administration go to System > Configuration • In the left menu under Advanced click on System • Under "Log Cleaning", change "Enable Log Cleaning" to YES and configure the Save Log days as per your requirement • Click "Save Config"

  22. SLOW PERFORMANCE DUE TO IMAGE LOADING

  23. Slow performance due to image loading • There are large number of images in any ecommerce store. • On an average a product has more than 3 images and number of products can be unlimited. • So its very necessary to optimize the images used in Magento store. • Optimization of images prevents the system from higher response time.

  24. Choose the correct format for the image - JPG, GIF, PNG8, PNG24 • JPG is great for photographic images • GIF largely replaced by PNGs, but still sometimes a viable option for small patterns and textures • PNG combines some of the best qualities of both and with PNG24 supports true transparency

  25. IMPROVE PERFORMANCE WITH CACHING

  26. Improve performance with caching • Setup your admin for maximum performance. • These are the settings that will significantly speed up your Magento installation: Navigate to System > Cache Management and enable all cache types • Below is the default caching provided by Magento

  27. Enabling caching option that Magento provides is not enough • So we need to use 3rd party caching extension for full page caching • Example: Nitrogento (http://www.nitrogento.com/) First install the extension

  28. Drawback of using full page caching : Enabling caching of every block with nitrogento causes different issues as below- • Caching of Price block shows incorrect price for various products • Wrong data in checkout processes

  29. Implement Varnish • Why Varnish • HTTP Accelerator • Caching reverse proxy • Load Balancer • Fail over system

  30. Before & After Before Varnish After Varnish

  31. Extension Required : Turpentine- Varnish Cache http://www.magentocommerce.com/magento-connect/turpentine-6332.html

  32. Install and Configure Varnish • Add the Repository • Install the Package • Configure the Daemon • Service nginx restart • Service php5 - fpm restart • Service Varnish restart • Varnish Start • Please follow the below link for detail understanding of the process. http://todsul.com/tech/install-and-configure-varnish-with-nginx/

  33. AMAZON CLOUD SERVER

  34. Cloud ServerThe most important Amazon services for Magento hosting • Amazon Elastic Compute Cloud (EC2) • Auto Scaling • Elastic Load Balancing • Amazon CloudFront (CDN) • Amazon Relational Database Services (RDS) • Amazon Route 53 • Amazon ElastCache • Amazon Simple Storage Services (Amazon S3)

  35. Benefits of Amazon cloud server: • Flexibility • Deployment Speed • Performance • Increase in capacity to accommodate higher number of visitors • Better conversion rate • Lower hosting cost through improve hardware efficiency

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