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Communities Putting Prevention to Work: Supporting healthy eating and active living and reducing tobacco exposure in King County October 4, 2010. Presentation Goals. Tobacco Prevention Policy Priorities Obesity Prevention Policy Priorities. Specific Goals of CPPW.
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Communities Putting Prevention to Work:Supporting healthy eating and active living and reducing tobacco exposure in King CountyOctober 4, 2010
Presentation Goals Tobacco Prevention Policy Priorities Obesity Prevention Policy Priorities
Specific Goals of CPPW Increase levels of physical activity Improve nutrition (e.g. increase fruit/vegetable consumption, reduce consumption of unhealthy foods) Decrease overweight/obesity prevalence Decrease smoking prevalence and teen smoking initiation Decrease exposure to secondhand smoke Reduce health inequities
Prevent Youth and Young Adults from Starting to Smoke Nearly 80% of all smokers started smoking before they were 18 Tobacco Industry targets youth through: Flavored products marketing
Prevent Youth and Young Adults from starting to smoke The 84, a youth advocacy group in Massachusetts March 24, 2010 Kick Butts Day http://www.the84.org/2010KBD
Expand Smoke-Free Air Policies Expand to multi-family housing, college, hospitals and parks
Help People Quit Tobacco Majority of people who smoke want to quit CPPW has funded organizational/systems change and the Quit Line
Ensure funding for Tobacco Prevention and Control Prevent kids from starting to smoke Help adults quit Reduce healthcare costs associated with tobacco
Obesity in King County • 54% Adults are overweight • 20% Adults are obese • 22% Middle and high school youth are overweight or obese
Adult Obesity by Race/Ethnicity Increasing over time and rising disparities: 1990: 6.2% King County adults were obese. 2009: 23.1% King County adults were obese.
Planning for Healthy Communities Comprehensive planning decisions can create communities that allow people to be physically active, eat healthy food, and live in safe and healthy places.
Planning for Healthy Communities Density and diversity of land uses to shorten distances between homes, work, schools and recreation so people can walk or bike more easily Convenient and frequent mass transit service so people don’t have to drive everywhere Safe and accessible pedestrian and bicycle infrastructure Affordable housing available for people of all income levels Access to healthier, affordable food
Sugar-loaded Beverage Consumption In King County, 22% of middle and high school youth are overweight or obese… 6-13% of their daily calorie consumption comes from drinking sugar-loaded beverages, like sodas and energy drinks.
Sugar-loaded Beverage Consumption • Restrict the sale of sugar-loaded beverages in schools and child care programs • Limit marketing of sugar-loaded beverages, especially to youth • Reduce prices of more healthful beverages; and • Increase prices of sugar-loaded beverages.
Healthy Places for Kids – Physical Activity Quality physical education in schools Recess before lunch Safe Routes to School Programs Joint use agreements for gyms and sports fields
Healthy Places for Kids – Nutritious Food Establish nutrition standards in child care and school settings Create a healthy food zone around schools Ban or replace certain foods and beverages in vending machines or restrict student access to the machines