1 / 31

Presentation Goals

A Balancing Act: Using Social Media for Health Advocacy Julia Fedor Illinois Caucus for Adolescent Health Chicago, Illinois February 27, 2010. Presentation Goals. To discuss how organizations, given limited staff time and resources, can build and maintain a social media presence

santa
Download Presentation

Presentation Goals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Balancing Act: Using Social Media for Health AdvocacyJulia FedorIllinois Caucus for Adolescent HealthChicago, IllinoisFebruary 27, 2010

  2. Presentation Goals To discuss how organizations, given limited staff time and resources, can build and maintain a social media presence To highlight best practices for establishing and engaging with online followers on Facebook and Twitter To share free online tools that can be used for health advocacy and lobbying

  3. Illinois Caucus for Adolescent Health Health advocacy and policy organization based in Chicago Mission: In partnership with youth, we advocate sound policies and practices that promote a positive approach to adolescent sexual health and parenting. Reproductive justice: Social justice and human rights framework focused on equipping all people with the economic, social, and political power and resources to make healthy decisions about their gender, bodies, and sexuality

  4. Illinois Caucus for Adolescent Health Initiatives Increase access to adolescent sexual health care services Increase access to sexuality education in schools and communities Ensure support for pregnant and parenting youth to complete their educational goals Strategies Youth leaderships development Grassroots organizing Youth and adult training Policy development and analysis Legislative advocacy

  5. Five Steps to Using Social Media Create social media accounts Build social networks Maintain presence Integrate with online communications Advocate and lobby

  6. Creating Social Media

  7. Creating Social Media Identify a point person to set up and maintain sites Preferably a staff member and not an intern Staff member knows organizational messaging and relationships and is more sustainable over time Choose social media sites What is your target audience? How much time can you spend on social media? Set up only what you can maintain

  8. Building Social Networks

  9. Encourage supporters to start following social networks through email communications and website Building Networks

  10. Encourage staff and board members to suggest Facebook fan page to their networks Building Network

  11. Do a keyword search on Twitter • Find and follow media outlets and public officials • Be somewhat selective with who you follow – what do they have to offer you? Building Networks

  12. Maintaining Social Media Presence

  13. Maintaining Social Media Presence Frequency of posts Facebook: No more than once per day, 3-4 times per week Twitter: 3-4 times per day at most Space out updates to keep people engaged but not overwhelmed Don’t use applications to link Facebook and Twitter updates

  14. Maintaining Social Media Presence Post variety of updates General news Agency news Event announcements Action alerts Re-posts and re-tweets from other agencies

  15. Maintaining Social Media Presence When posting on Facebook, keep the text short and to the point

  16. Maintaining Social Media Presence Twitter updates through http://bit.ly Application tracks number of clicks on the links you have posted

  17. Maintaining Social Media Presence Use Twitter hashtags to track dialogue and increase followers Popular hashtags #sexedsaves #sexualhealth #reprojustice #prochoice #fem2

  18. Maintaining Social Media Presence Create Twitter lists Partner agencies Media outlets State public officials Congress members

  19. Integrating Social Media

  20. Integrating social media Continuously advertise social media outlets to increase number of followers Publicize social media sites on agency literature – brochures, postcards, reports Include social media links in email communications and on website

  21. Advocating and Lobbying

  22. Advocating and Lobbying Advocacy: The general promotion of an idea or cause through education, outreach, and grassroots organizing Lobbying: Asking a public official to take a particular position or vote a certain way on a bill, appropriations, or rule How can social media be used for advocacy and lobbying?

  23. Advocating and Lobbying Add a ribbon to Twitter avatar through twibbon.com to highlight a particular issue

  24. Advocating and Lobbying Create a short Twitter poll through twtpoll.com Example tweet: “Quick poll: What kind of sex ed did you receive? (link to poll)”

  25. Advocating and Lobbying Send social activism tweets directly to state and federal legislators through twitter.2gov.org “Civic participation made simple” Register on website and add @2gov to end of tweets Report delivered to legislators

  26. Advocating and Lobbying

  27. For More Information Julia Fedor Email: julia@icah.org Twitter: twitter.com/juliafedor Illinois Caucus for Adolescent Health Website: www.icah.org Facebook: www.facebook.com/illinoiscaucusforadolescenthealth Twitter: twitter.com/icah

More Related