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Photographer depicts plight of solitary dog on the street, urging viewers to speak up against animal abuse. Emotional appeal and ethical call-to-action enhance message.
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Visual Rhetoric Project By: Stuart Kerley
In this photo there is an abandoned dog. The photographer is showing what it would be like from the dog’s point and he is trying to persuade people to speak up and tell when they see animal abuse.
The photographer is trying to tell their audience that animals can not speak or express what they are going through. People should help them when they see they are being miss treated or abused. Animals will live this type of life style until someone helps them.
What do you think happened right before this picture was taken?
I believe the dog was beaten and neglected. The dog looks helpless in the road and looks lonely. The photographer was trying to better explain his stance on animal abuse by showing a real life example.
The dog in the street is the focal point. The photographer draws your attention to it first so you will see what it is like for an animal to be mistreated.
After cropping out the words the photographers message has an opposite affect on the audience. The dog looks like he is sitting ready to play. By having the captions the photographer can really show what the dog has been through and how the dog feels.
The black, white and gray colors add a negative affect in this advertisement. The photographer is showing how sad and depressing it is for an animal to be abused by using these colors.
The logical appeal in this photo is that animal abuse is bad and people should not do it. Animals can not choose who their owners are but they should be taken care of by them.
The ethical appeal in this photo is the report animal abuse to the police phrase at the bottom of the picture. Reporting animal abuse would be the right thing to do. The photographer feels this will make people want to help save animals.
The emotional appeal would be the abuses dog in the road. The photographer added this to make you feel sorry for abused animals.
Helpless Dog. 2008. Photograph. Care2, Miami. Care2. Ed. Dingo Care. 7 Aug. 2008. Web. 8 Oct. 2012. <http://www.care2.com/c2c/group/voice_4_them>.