SWOT ANALYSIS By Muhammad Hossain

1. SWOT ANALYSISByMuhammad Hossain

2. Who want to buy this car ?

3. Who want to buy this car ?

4. Who want to buy this car ?

6. History of SWOT Analysis • Originated by Albert S Humphrey in the 1960s, who was an American business and management consultant . •  SWOT was practiced in the 1960s and 1970s using data from Fortune 500 companies and it was going to be very popular .

8. SWOT Analysis – TATA NANO in Bangladesh • Low Price • Low labor cost • Low labor cost • Low labor cost • Low labor cost High Mileage • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Small in size

9. SWOT Analysis – TATA NANO in Bangladesh • Low Price • Low labor cost • Low labor cost • Low labor cost • Low labor cost High Mileage • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Small in size • Best choice for the Middle Class Lower maintenance cost Popular in the cities of high traffic

10. SWOT Analysis – industrial opportunities in Bangladesh SWOT Analysis – TATA NANO in Bangladesh • Low labor cost • Low grade material (Fiber + Aluminum) • Low labor cost • Low labor cost • Low labor cost • Manual Gear and Steering • Low labor cost • Low labor cost • Low labor cost • Low labor cost • No protection at the front • Low labor cost

11. SWOT Analysis – industrial opportunities in Bangladesh SWOT Analysis – TATA NANO in Bangladesh • Low grade material (Fiber + Aluminum) • Low labor cost • Low labor cost • Low labor cost • Manual Gear and Steering • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • No protection at the front • Low labor cost • Market rumor and lack of product confidence • Toyota Car has long life , upgraded and Safe Govt. Tax policy on Brand new Car

12. SWOT Analysis – industrial opportunities in Bangladesh SWOT Analysis – TATA NANO in Bangladesh • Low grade material (Fiber + Aluminum) • Low labor cost • Low labor cost • Low labor cost • Manual Gear and Steering • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • No protection at the front • Low labor cost • Market rumor and lack of product confidence • Toyota Car has long life , upgraded and Safe Govt. Tax policy on Brand new Car

13. SWOT Analysis – TATA NANO in Bangladesh

14. SWOT Analysis – TATA NANO in Bangladesh

15. Common Mistakes • Confusion on Strength and Opportunities • Confusion on Weakness and Threat • Confusion on external and internal issues • Too much information • / Absent of key words/ • Improper focus

16. How to make SWOT • Select the exact problem • (Application of SWOT) • Group discussion and brainstorming • Consider all aspects • ( 3P is a helpful on internal analysis • 5P is for external analysis)

17. SWOT Analysis – 3P

18. SWOT Analysis – Factors need to be considered • Product • People • Production/ Process • Price • Position/Place/Environment 5 P :

21. SWOT Analysis of SPD by RAKIBUL ALAM - 20070910, Manager • STRENGTH • Reasonable Price. • Big Sales Team. • Availability of Stock. • WEAKNESS • Over market price than others. • Delay in delivery process. • Weak marketing Strategy. • THREATS • Decrease sales revenue. • Customer’s dissatisfaction. • Sustainability in competitive market. • OPPORTUNITIES • Wide range of customers. • Growth in sales volume. • Easy of fulfillment of customers demand

22. SWOT Analysis – industrial opportunities in Bangladesh SWOT Driven Planning

23. SWOT Analysis – industrial opportunities in Bangladesh SWOT Driven Planning Strength Strength

24. SWOT Driven Planning: Counter Attack Strength Opportunities

25. SWOT Analysis – industrial opportunities in Bangladesh Limitation of SWOT analysis: • SWOT analysis can be very subjective. • Two people rarely come up with the same final version of a SWOT • It’s suggestion not the prescription

26. Group Task: SWOT + Driven Planning • Sales opportunities of NML: • BSiii model • TATA Ultra or any new model • Recondition vehicle • Development opportunities of : • Operating Division • SPD • Service • Nitol Motors Ltd

27. Sample of Work- Art paper

28. SWOT Analysis – industrial opportunities in Bangladesh • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Available Energy source • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • High Consumer demand • Increases local and foreign investment Reduce manufacturing cost Increase of profitability

29. SWOT Analysis – industrial opportunities in Bangladesh

30. SWOT Analysis – industrial opportunities in Bangladesh SWOT Analysis – industrial opportunities in Bangladesh • Low labor cost • Bureaucratic Complexity • Low labor cost • Low labor cost • Low labor cost • Insecure Environment • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Low labor cost • Transportation Delay • Delay of Project & Shifting Loose of interest and shut down Increase of Cost

31. SWOT Analysis – industrial opportunities in Bangladesh

32. Scope of SWOT Analysis – Build your Strategy • Where it can be used: • Internal analysis- Identify barriers that will limit goals/objectives  • New business/Action- Planning project or in a business venture • Environmental analysis- Decide on direction that will be most effective  • Competitive analysis- Competitive Advantage • Revise planning - Explore new solutions to problems • Pls note: A SWOT analysis can be carried out for a product, place, industry or person. 

33. SWOT Analysis – Factors need to be considered • Fix the angle: • 2. Zoom on Target: • Zoom In • Zoom Out

34. Thank You • For more information, Pls visit to my website: • https://hossainmce04.wordpress.com/ • You can e-mail me in the following ID if you have any suggestion : • rusho_mce@yahoo.com