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Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING FOUR

Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING FOUR. Jessica Luginbuhl, MPH PHPS Fellow CCCB. Training Four: Objectives. To fine-tune one-page success stories using the guidelines. Re-Cap: Third Training. During the third training we:

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Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING FOUR

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  1. Telling Your Program’s Story: Using Success Stories for Program PromotionTRAINING FOUR Jessica Luginbuhl, MPH PHPS Fellow CCCB

  2. Training Four: Objectives • To fine-tune one-page success stories using the guidelines.

  3. Re-Cap: Third Training • During the third training we: • Discussed outcomes of the Graffiti exercise. • Learned how to pitch an idea to different audiences. • Learned steps to prepare for the creation of you own one-page success story.

  4. Re-Cap: Second Training • During the second training we: • Learned from participants’ elevator story examples. • Learned how to create a title for a success story. • Discussed collection methods.

  5. Re-Cap: First Training • During the first training we: • Defined success stories and the rationale for using them. • Described types and formats of success stories. • Learned how to construct your own elevator story.

  6. Let’s Get Started! • Two one-page success stories to discuss • Reminders: • Title- make it catchy and attention-grabbing • Define the Issue-clearly identify it • Program Description-spark their interest • Impact Statement- “what does this all mean?” • Action Suggestions-tell them what they can do • Contact Information

  7. Story 1: “Need Cancer Info? Now You Can Connect”

  8. Story 2: “A Big Feat for Little Feet” McNeilly Center for Children & The Middle Tennessee Comprehensive Cancer Control Coalition’s “A-B-C-1-2-3 Healthy Kids in Tennessee” program

  9. Story #3: “More Utahans are Saying that their Colonoscopy “just wasn’t that bad.”

  10. Acknowledgements • Thanks to Mary Whatley at OWCD who convinced me this format could work! • Thanks to Rene Lavinghouze and Anne Price who created the original training the workbook! • Thanks to Ann Larkin for allowing me to lead and to create! • Thanks to you all for making this fun and productive!

  11. Questions?

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