Mark-Taylor Local Search Engine .:: Advertising Overview ::.

1. Mark-Taylor.com Local Search Engine .:: Advertising Overview ::. Helping more Phoenix residents find your business at the moment they’re looking for what you offer

2. The Best Advertising is Relevant Advertising • Your customers are looking for you online. In fact, more people now use the Internet to locate products and services available locally than any other resource. • As a result, traditional media usage (e.g. Yellow Pages and newspapers) is on the decline. • Most consumers don’t want advertising until they need advertising. They need advertising when they are close to making a buying decision. • The main problem with traditional advertising is that the mating of these types of neededads with buy-ready consumers is typically coincidental, not targeted.  • Experts estimate that $50 billion of U.S. ad spending is “wasted” every year. • Today's results-oriented advertising is about connecting with the consumer at the exact moment they need your service. • 92% of local searches convert (to sales) later offline. • Recent studies show that local businesses can see 10 times better ROI from local search.

3. Mark-Taylor’s Local Search Engine • Mark-Taylor, an award-winning property management company, has developed Phoenix’s first local search engine for its residents and the residents of the greater Phoenix area. • Accessible from many links within the site, the search engine is located at the popular Resident’s Corner: www.mark-taylor.com/residents.htm. • Very soon, “Search Phoenix” will be accessible from every page on the site. • The search results are hand-picked to provide our discerning visitors with the best local businesses. • Now your business can be part of this trusted resource through our keyword search and banner advertising opportunities. • Our ad programs are based on an economical monthly flat-fee pricing model. • Performance is easy to track with on-request statistical reports which provide insight into exactly what your customers are searching for and how they are responding to your ads. MARK-TAYLOR QUICK FACTS: • Over 15,000 apartment units in 24 award-winning communities throughout greater Phoenix • Our resort-style properties cater to the professional, affluent lifestyle-oriented demographic • 60,000+ Web site visitors on average • "Best Corporate Web site in the Nation," April 2005, National Association of Home Builders • Search engine accessible from most pages of the Mark-Taylor website • Search engine optimization campaigns increase your exposure as the Mark-Taylor website improves its natural and paid rankings

4. Search Advertising Options SEARCH LISTINGS • Choose where you want your search result displayed: • Tier 1: results 1-3 (page 1 of results) • Tier 2: results 4-10 (page 1 of results) • Tier 3: results 11-20 (page 2 of results, not shown on this slide) BANNER ADS • Choose location: • “Featured” • “Sponsor” AD PACKAGES • Purchase any search listing plus banner ad to receive 25% off regular rates • The combination of concurrent search + banner advertising has been proven to reduce the number of times prospects need to see your ad before they take action.

5. Other Promotional Options: Sponsorship Search Phoenix: “Entire Directory” contains 21 categories & 120 subcategories. Users click on a subcategory to get an instant set of relevant business listings Facts:More users trust vertical Web sites to provide the targeted information and products they are looking for instead of mega portals or generic search engines. More retailers are shifting advertising dollars to vertical markets, such as local search engines, citing greater efficiency in delivering qualified customers and lower acquisition costs (Forrester Research). Put your brand at the forefront of Phoenix resident’s minds as they search for the best local businesses: Sponsor the category that best describes your business. Your logo would appear next to the category name and would be on every search results page for that category. Attract new customers and build loyalty with existing ones. SAMPLE LOGO

6. Sponsorship Details Round logo – click here Mini-Directories There are 12 mini-directories, accessible from www.mark-taylor.com/residents. If your business falls into one of these categories and you choose to sponsor a category, you will also receive placement on the mini-directory page. Facts: 70 percent of U.S. households use the web to research information when shopping locally for products and services. The Internet now features a local reach equal to or greater than any other medium. (Kelsey Group 2005 study) SAMPLE LOGO Sponsored by

7. Sponsorship Details Search Results Pages Increase traffic to your site. Make it easy for users to choose your business. All logos would be hyperlinked to the landing page of your choice. SAMPLE LOGO Sponsored by Fact:91% of new movers use the Internet for local searches and find that it helps reduce relocation stress. The Internet is the top resource when making a decision about professional services, rising above word of mouth in influence.

8. Other Promotional Options: Monthly Winners • If you are interested in offering barter items such as gift certificates, your brand will receive prominent placement on the Monthly Winner's page, located at http://www. mark-taylor.com/winners.htm. • We can apply these giveaways items to your monthly advertising fee, and discount your monthly price by up to 50%. • This high-traffic page is one of the most popular pages at Mark-Taylor.com and many give-away entries are received daily: a buzz is being created. • Many of our advertisers are even getting better general search engine rankings (Google, Yahoo, MSN) because of their Monthly Winner’s placement - a service that's worth thousands of dollars a month, but it's just a side benefit for our advertisers.

9. Advertiser Features & Benefits A few of the features and benefits our advertisers receive include: • Top search results positioning under your appropriate Category(ies) and Sub-Category(ies), with a link to your website. • Don't have a website? We can design a "business card" web page, complete with images, maps and your choice of business information to give you online exposure. • Up to 50 descriptive keywords to describe your products and services. These keywords will enable customers to find your products/services. • Keywords can include inventory, brand names, menu items and products/services offered. Your business will get guaranteed placement in the engine with these keywords, plus the flexibility to change keywords to improve relevancy. • Customizable description of up to 255 characters (about 50 words) to appear under your listing. • Promote the best aspects of your business in order to capture the interest of the search engine users. You can even request that the description be changed once a month to stay current with promotions, events and news. • Keyword-targeted banner option. Our banner ads match the context of user searches and give you ideal placement, just to the right-side of search listings. • Besides the search engine exposure at our site, some of our advertisers are improving their general search engine rankings (Google, Yahoo, MSN) because of their advertising with us - a service that's worth thousands of dollars a month, but it's just a side benefit for our advertisers. • Mark-Taylor internal and external marketing campaigns help promote the engine and thus, your business to Phoenix residents.

10. Mark-Taylor Marketing Gives Advertisers More Exposure Mark-Taylor is continually promoting the local directory through various methods, including company-wide efforts and online marketing campaigns to give our advertisers more value. • Natural (Non-Paid) Search Listings: Mark-Taylor.com’s natural search rankings are rising dramatically at Google, Yahoo! and MSN due to the relevant local content supplied by the search engine. Now, the Mark-Taylor site and its search results pages can be located through the major search engines for various business-type searches. Want to be found through the major search engines as well? This is a very inexpensive way to do that. For instance, “phoenix day spas” yields highly-ranked results that lead to the search results and Monthly Winner’s page. Many of those advertisers were difficult to find in the major search engines until they began advertising with us. • Paid Search Marketing: Mark-Taylor is running a campaign with Google AdWords and other search engines to promote its website. Local Search Box Giveaways: We are in the process of expanding the search engine’s reach by placing the search box on other local and charity sites. When your listing is in Mark-Taylor, you'll also be able to be found at other sites! • Deployment on Mark-Taylor Realty: Our sister site is being redesigned and will also include the local search engine. • Resident Newsletter: Monthly placement in the resident newsletter sent to over 12,000 residents via email and mail. • Sales integration: All sales staff have now been trained to promote the local directory to prospective residents, existing residents (they are pointed to the engine to find information) and solicitors (encouraged to advertise in the engine). • Promotional materials: Each of our 24 leasing offices now showcase displays that promote the search engine. Additionally, every resident in each of our properties received a door hanger at their apartment announcing the search engine and explaining the value, where to find it, how to use it, etc. We continue promote the search engine to residents in various ways. • Email marketing: Mark-Taylor is currently developing an email marketing campaign, scheduled to launch in Q2 2006. • Monthly Winner’s Give-Away: Since August 2005, we have awarded prizes to Monthly Winner’s entrants. As more residents and non-residents hear about the search engine and the “Monthly Winners,” a buzz is being created. • 1-click away from the search engine: Links to the search engine are now on all the Apartment pages and will soon be linked from on the home page. Search engine usage will see further increases when that takes place. Be there when Phoenix residents search for what you offer!

11. Advertising Options Summary • Search advertising with Mark-Taylor is an “always-on” advertisement located on a highly trusted and frequented resource. • The Sponsorship package will give your business even more prominence and will help instill a sense of loyalty in the affluent, technology-oriented demographic that lives in Mark-Taylor properties. Sponsorship means you stand behind your products and support the community. • The Monthly Winner’s program is another beneficial way to reach Mark-Taylor residents and is simply a gift-certificate program, but with lasting results. • Mark-Taylor regularly features advertisers in the monthly newsletters sent to each resident in all 24 properties. To take advantage of any of these special advertising packages, please contact: Jeff Bridgman | jbridgman@vortaloptics.comPhone: 866.369.2500 Ext. 714 | Fax: 702.974.6004 Search Engine: www.mark-taylor.com/residents.htm