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D i V e R S I T y : STRATEGIC IMPERATIVE. A G E N D A Changing Demographics Workforce Scan Purchasing Power CBSR: Ten Step Process Summary The Next Level: Strategic Integration. CHANGING DEMOGRAPHICS. D i V e R S I T y : STRATEGIC IMPERATIVE. Compelling Reason Why
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D iV e R S I T y:STRATEGIC IMPERATIVE A G E N D A • Changing Demographics • Workforce Scan • Purchasing Power • CBSR: Ten Step Process • Summary • The Next Level: Strategic Integration
CHANGING DEMOGRAPHICS
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Changing Demographics
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Changing Demographics • Global Trend Analysis • 2B – 4B More • Greater Urban Utilization • Older
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Changing Demographics National • 25% of U.S. Population = People of Color • U.S. is 5th Largest Spanish Speaking Country • More African Americans in U.S. than Population of Canada
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Changing Demographics • National • 2010: 1 in 4 Children – Latino • 2020: 33% - People of Color • 2030: 70 Million Americans 65+ • 2030: 77 Million Baby Boomers • 2060: English 6th Language
D iV e R S I T y:STRATEGIC IMPERATIVE “…America’s population will increase by 50% over the next 50 years, with almost 90% of that increase in the communities of color.” -Norman Y. Mineta Secretary of Transportation
WORKFORCE SCAN
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Workforce Scan Workforce Composition 1. Women = 46.3% 2. African Americans = 11.4% 3. Latinos = 13.7% 4. Asians = 4.4% 5. Other Groups = 2.3% -Bureau of Labor Statistics: Monthly Labor Statistics, 11.07
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Workforce Scan • Department of Labor – BLS: 2000 -2010 Philadelphia: a. Asian labor force inc. = 44.1% b. Latino labor force inc. = 36.3% c. African-American labor force inc. = 20.7% • Multi-generational workforce • Fastest growing age group: 45-64
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Workforce Scan • “Oil Industry Huge Labor Crisis” • “..Shortage in Manufacturing” • “…Not Enough Nurses…”
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Workforce Scan “If America is to continue its position as the principal economic force in the global marketplace, it must include all members of its society in productive enterprise.”
D iV e R S I T y:STRATEGIC IMPERATIVE “United Statescompanies with more racially diverse staffs tend to deliver higher shareholder value than other companies. Racially diverse companies generated a share price yield that was 12.8% higher than all of the S&P 500 in 2004.” -New Zealand Herald
D iV e R S I T y:STRATEGIC IMPERATIVE • FORTUNE 500 • 4 MEN OF COLOR • 9 WOMEN • 14% BOARD OF DIRECTORS • FORTUNE 1000 = 19 WOMEN • U.S. BOARD OF DIRECTORS • AFRICAN AMERICANS = 1 ON 39% • LATINOS = 1 ON < 10% • ASIAN = 1 ON 9%
D iV e R S I T y:STRATEGIC IMPERATIVE “WHAT AN ORGANIZATION DEEMS ACCEPTABLE IS FOUND AT BOARD AND EXECUTIVE LEVELS. HERE IS WHERE ENTERPRISE-WIDE DECISIONS ARE MADE. HERE IS WHERE DECISIONS ON DIRECTION AND RESOURCE INVESTMENT ARE DETERMINED.” -UNKNOWN
PURCHASING POWER
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Purchasing Power
D iV e R S I T y:STRATEGIC IMPERATIVE “As this report shows, purchasing power in the communities of color will be getting much larger; therefore it is necessary to have a strong business and economic infrastructure that will serve both the communities of color and all of America.” Robert L. Mallett, Deputy Secretary of Commerce
D iV e R S I T y:STRATEGIC IMPERATIVE “Both Fortune 1000 and other businesses need to pay attention to the consumer purchasing power that will result from that growth.” -Norman Y. Mineta Secretary of Transportation
VENDOR PARTNERSHIPS
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Vendor Partnerships • Asian: • 1.1 Million • 2.2 Million Employees • $326 Billion • Native Americans/Alaska Native: • 201,400 • 191,300 Employees • $26.9 Billion -Pittsburgh Post Gazette NOW, 4.16.06 / -United States Census Bureau, 2002
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Vendor Partnerships • Native Hawaiian/Pacific Islander: • 29,000 • Over 29,000 Employees • $4.3 Billion • Latino • 1.6 Million • 1.5 Million Employees • $222 Billion -Pittsburgh Post Gazette NOW, 4.16.06 / -United States Census Bureau, 2002
D iV e R S I T y:STRATEGIC IMPERATIVE Compelling Reason Why Vendor Partnerships • African American: • 1.2 Million • 754,000 Employees • $88.8 Billion • Women: • 6.5 Million • 7.1 Million • $939.5B -Pittsburgh Post Gazette NOW, 4.16.06 / -United States Census Bureau, 2002
CBSR 10 Step Process
D iV e R S I T y:STRATEGIC IMPERATIVE STEP ONE: • Attitude IS Everything • Attitude Aptitude Exam STEP TWO: • It’s About Leadership • 21 Irrefutable Laws of Leadership
D iV e R S I T y:STRATEGIC IMPERATIVE STEP THREE: • It’s About Strategy • CEO Top of Mind • Top 3 Strategic Objectives Alignment • World Economic Forum
D iV e R S I T y:STRATEGIC IMPERATIVE STEP THREE CEO TOP OF MIND • Economy • Customers • New Markets • Planned Growth • Right People
D iV e R S I T y:STRATEGIC IMPERATIVE STEP THREE • “HR PROFESSIONALS NOTSTRATEGIC” • Employees Think We Stink At: • Retention:60% • Performance Appraisal Systems:41% • Training & Education:42% • Succession Planning:50%
D iV e R S I T y:STRATEGIC IMPERATIVE STEP THREE What Makes a Successful HR Professional? • Interpersonal Communications:83% • Employment Law:77% • Business Ethics:66% • Change Management: 35% • Strategic Management: 32% • Finance: 2%
D iV e R S I T y:STRATEGIC IMPERATIVE STEP THREE What Do CEOs’ Think We Do in HR?
D iV e R S I T y:STRATEGIC IMPERATIVE STEP FOUR: • Declare the End From the Beginning • Quantifiable Performance Outcomes STEP FIVE: • Build the Council STEP SIX: • Establish Meaningful Metrics • Individual and Organizational
D iV e R S I T y:STRATEGIC IMPERATIVE STEP SEVEN: • The Concept Paper • Description • Why diversity initiative is needed. • How initiative will increase revenue. • How initiative will reduce expenses. • Required resources. • Opportunity leverage. • SWOT analysis.
D iV e R S I T y:STRATEGIC IMPERATIVE STEP EIGHT: • The Strategic Plan STEP NINE: • The Scorecard STEP TEN: • Change Leadership Model
D iV e R S I T y:STRATEGIC IMPERATIVE F A C T • 85% FAIL TO EXECUTE • 70% MGMT TEAMS < 1 HOUR • 70% NO HR & I.T. ALIGNMENT Dr. D. Norton/Dr. R. Kaplan, Balanced Scorecard, Dr. Christopher Zook, Profit From the Core
D iV e R S I T y:STRATEGIC IMPERATIVE R E A S O N S • Lack of ownership by executive team. • Compensation not linked to new behaviors. • Lack of clear communication. • Managers not held accountable. • Quick fix syndrome. • Sacrifice strategy for fire-fighting.
D iV e R S I T y:STRATEGIC IMPERATIVE • Compelling Reason Why • It’s About Leadership • It’s About Strategy • CBSR – 10 Step Process • Taking Your Organization to the Next Level: DIVERSITY PRINCIPLES: STRATEGIC INTEGRATION
D iV e R S I T y:STRATEGIC IMPERATIVE Burning Platform “That’s Disrespectful!”
D iV e R S I T y:STRATEGIC IMPERATIVE “We Must Not Only Know, We Must Act.” -Dr. W.E.B. DuBois
D iV e R S I T y:STRATEGIC IMPERATIVE t h a n k y o u !
Diversity Strategic Plan Writing Diversity Scorecard Creation Strategy Implementation Customized Learning Offerings Executive/Leadership Coaching Diversity Council Creation D iV e R S I T y:STRATEGIC IMPERATIVE Grace A. Odums - 215.576.0893
To Order Your Copy of: Diversity Principles ST R A T E G I CI N T E G R A T I ON Please send $59.95 to:G.A. Odums, P.O. Box 11221, Elkins Park, Pa 19027 Please allow 3 weeks for delivery