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Update to NARFE Leadership

Update to NARFE Leadership. Reno, Nevada | July 2011. Why is the campaign so important?. Agenda. Review goals Progress to date Moving forward Questions. What did we set out to accomplish?. Goals. Reframe the debate & insert positive messaging into the media coverage

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Update to NARFE Leadership

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  1. Update to NARFE Leadership Reno, Nevada | July 2011

  2. Why is the campaign so important?

  3. Agenda • Review goals • Progress to date • Moving forward • Questions

  4. What did we set out to accomplish?

  5. Goals • Reframe the debate & insert positive messaging into the media coverage • Energize & empower NARFE members to influence Congress • Engage partners

  6. How are we achieving them?

  7. Reframing the debate

  8. When you ask the political appointees, what is the quality of the professional staff in your agency, whether they are Republicans or Democrats, they almost invariably say, surprisingly high, considering the salaries and everything they get, which are not so high. The people who are in government, they are surprisingly good at it. David Brooks on PBS: May 13, 2011

  9. Do we perpetuate a system that allows for subsidies in revenues for oil and gas, for example, or owners of corporate private jets, and then call for cuts in things like food safety or weather services – things that the federal government really does need to do. White House Press Secretary Jay Carney: June 28, 2011

  10. ReachingMillionsof Americans…

  11. Leveraging the news cycle…

  12. Putting federal workers out front…

  13. Putting federal workers out front…

  14. Setting the tone…

  15. Bringing it home…

  16. Energizing & empowering NARFE members

  17. Activating 10 states…

  18. Across the states • Multiple state-by-state trainings • Monthly advocacy guides and plans • Localized and submitted LTEs • Identified and trained campaign captains • Congressional drop-bys • Met with Members of Congress and Staff • Asked questions at Town Halls • Letter Writing • Story collection • Call-in days • Congressional offices invited to meetings and conventions

  19. Illinois success…

  20. Illinois success… • 1,898 letters from NARFE members to Congress • Over 800 NALC members signed PAH letters to their Senators • Presented the campaign to NTEU and the Rural Letter Carriers • Delivered July NARFE magazine to Senators • Met with Sen. Kirk’s staff • Meeting with Sen. Durbin in August

  21. Nevada success…

  22. Nevada success… • 200+ letters to Senator Reid and Senator Heller • Delivered the July NARFE magazine to Senator Reid • Personally met Sen. Heller’s office • Upcoming Senate meetings are currently being scheduled • Working on a press event with allies

  23. More success…

  24. More success… • Maine: Video conference with Sen. Collins • Maryland: Sen. Cardin Resolution • Florida: Special chapter meeting with Rep. Ross staff • Virginia: Partner with AFGE on a joint event at Rep. Eric Cantor’s district office

  25. More success…

  26. More success… • Ohio: Staff from Sens. Brown and Portman speaking at Aug 22 NARFE chapter meeting • Michigan: Engage Postal Workers Union and the Save our Annuity Retirement Coalition • Missouri: 300 letters to Senators • Oklahoma: Meetings with Sens. Inhofe and Coburn.

  27. 50+ direct contacts with Congress…

  28. Energizing 1000s of new activists…

  29. 3,000 handwritten letters to Congress

  30. 12 letters to the editor…

  31. And across the country…

  32. More than 500 personal stories shared…

  33. Resources & training delivered…

  34. Engaged membership online… • 200,000+ letters to elected officials sent • 300+ member stories collected • 1,000+ Facebook “likes” • $48,000 donated

  35. Inspired action online…

  36. Introducing PAH to NARFE 123,856 letters sent

  37. Responding to Ryan’s budget 8,836 letters sent

  38. Responding to annuity tax 71,218 letters sent

  39. Organizing a Day of Action Nearly 4,000 calls made

  40. Sustaining the campaign $23,000 donated

  41. Sustaining the campaign 2 $25,000 donated

  42. Engaging Partners

  43. January 21, 2011

  44. Advertising Update

  45. ADVERTISING SCHEDULE # 1 • DC-Metro Area Radio • Weeks of 5/9, 6/16, 5/23 Tuesday-Thursday schedule • WTOP (#1 station in DC-Metro area) • Week of 5/23 Tuesday-Thursday schedule • WAMU (PBS for American University) • ADVERTISING SCHEDULE # 2 • Target States Radio • Week of 6/30 Monday-Friday schedule • Illinois/Chicago: WGN, WBBM • Maine/Portland & Bangor: WHOM, WGAN, WQCB • Nevada/Las Vegas & Reno: KSNE, KKLZ, KXNT, KKOH • ADVERTISING SCHEDULE # 3 • DC-Metro Area Radio • Weeks of 7/11, 7/25 Tuesday-Thursday schedule • WTOP (#1 station in dc-metro area) • WAMU (PBS for American University) • On-Line • Week of 7/25 P-A-H ad w/link on • GovLoop, FederalNewsRadio.com (Mike Causey), FedDaily

  46. How does NARFE move forward?

  47. Adapt and maintain the drumbeat… • Continue grassroots activities in targeted states & consider adjustments post-Aug 2 • Share tools and resources with the entire membership • Continue proactive and reactive national, key regional, and D.C.-focused media outreach efforts • Continue online advocacy efforts • Engage partners in more formalized activities around key benchmarks

  48. Questions?

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