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Direct Marketing

Direct Marketing. Trine Hoffensetz Carina Frank Daniella Cozzi Druart Ophélie Marion Héloise Dora Szucz. Group 2 : Accounting Company in Lille. OUR COMPANY : ACCOUNTING LILLE. New accounting company Location : Lille Objective : reach new customers !

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Direct Marketing

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  1. Direct Marketing Trine HoffensetzCarina FrankDaniella CozziDruart OphélieMarion HéloiseDora Szucz Group 2 : AccountingCompany in Lille

  2. OUR COMPANY : ACCOUNTING LILLE • New accountingcompany • Location : Lille • Objective : reach new customers ! • Strategy : build a new website

  3. SearchEngineOptimization • Main purpose : makeyourwebsite more readable for searchenginesmore visible for customers. • Keywords • Contents & Structure • HTML • (Link building) Important in order to stay on page 1.

  4. 4 STEPS TO CREATE A SEO OPTIMIZED SITE

  5. First Step : Design & Elements The website must be : • Well-structured • Clear • Simple to use • http://lilleaccounting.webs.com/

  6. Second Step : Keywords

  7. ThirdStep : Coding

  8. FourthStep : Content • Considering keywords • Implementing keywords (title, subtitle, text, description …) • Make keywords more visible (highlight, colour, bold…) in order to improve the visibility of yourwebsite.

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