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DIRECT MARKETING

IT4Everybody. DIRECT MARKETING. Saket Kandoi Tanja Janjilovic Katarina Matkovic Jusa Neza Mihelcic Jessica  Dávila Kaja Vidic. ABOUT THE COMPANY. our services include: IT support Web design & Web development Cloud services Software packages to suit small businesses

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DIRECT MARKETING

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  1. IT4Everybody DIRECT MARKETING SaketKandoi TanjaJanjilovic Katarina Matkovic JusaNezaMihelcic Jessica Dávila KajaVidic

  2. ABOUT THE COMPANY • our services include: • IT support • Web design & Web development • Cloud services • Software packages to suit small businesses • we help businesses and home users tackle all sorts of problems that arise in the world of technology and computers

  3. SERVICES IT Support Services • On-Site Support • Computer Repair Services • Purchase Consultancy Web Design & Development • Website Development • E Commerce Website Design • SEO & SEM Solutions

  4. SERVICES Software • CRM • Improve Sales Performance • Plan, execute and audit more targeted marketing campaigns • Efficiently resolve customer issues • Accounting Software • Customised accounting software • Easy accounting demonstration and half day consultation

  5. SERVICES Cloud Services • All data is held on highly secure and reliable servers • Any device, from anywhere in the world • Data is replicated • 4 data centres, • 4 different continents • Personal service

  6. THE APPEARANCE OF OUR WEB PAGE

  7. About us Our services

  8. Contact us Testimonials

  9. Breaking down the Search Engine Paid Listings Paid Listings Organic Search

  10. Why Search Engine Optimization ?

  11. What are the Factors in Play?

  12. What are the Factors in Play? • Content Relevance On Page SEO • Content Accessibility • Content Authority Off Page SEO

  13. Content Relevance • Content Accessibility • Content Authority

  14. How to Improve Content Relevance • Is my content adapted to how consumer is searching? Relevant SEO Techniques • Keyword Analysis • Optimising page content • Optimising source code

  15. Keyword Analysis • Think like Customers • Determine what are the keywords you want to optimize for with Keyword Analysis Tool • Key is to include keywords while making the text readable • Its more of an ART! • So we let our friends do it !!

  16. Improving Content Relevance- How to write SEO-friendly Content- • Use words first, pictures second • Make important words more prominent • Break up the copy (Chuks of text with subheadings) • Page length matters (Google optimum: about 950 words)

  17. IT Support and Web Design & Development in Lille Headline All the IT Support combining in one of the best IT companies in Lille. Welcome to the IT4Everybody Website. We are a Lille based company. Our services include IT support, Web design &  Web development, Cloud Service and Software packages to suit small businesses. We help businesses and home users tackle all sorts of problems that arise in the world of technology and computers. This website is a resource of regularly updated recommendations. We hope you find it useful and for more technical tips and tricks, please also visit our Blog. Sub - headline Bold Text

  18. Improving Content Relevance- Optimizing Page Source Code - • General idea: search engine crawlers (spiders) scan specific HTML tags for information they use in indexing a page • Optimize by using your keywords here! • Main Elements: <TITLE> Tags | <META> Tags | Header Tags <H1>, <H2> IP Support Company in Lille www.IT4Everybody.webs.com/IT-Support IT4Everybody includes highly quality IT Support, Web Design & Development, Cloud Service and Software packages. Title tags Meta description

  19. Basic “Tags” Rules- <TITLE> Tags - • Include most important keywords • E.g. www.IT4Everybody.webs.com • Aim for 3 to 10 words in total (max. 64 characters) • Use “-” or “|” separate page name from the keywords • IT4Everybody | IT Solutions in Lille

  20. <META> Tags Header Tags: <H1> and <H2>

  21. <IMG> Tags for images • Pay attention to image file names!

  22. Content Relevance • Content Authority Content Accessibility

  23. How to Improve Content Accessibility • How easy it is to find and use the website? Relevant Tools • Optimising Website Structure, Clarity of Menus • Search engine submission • URL Formats • XML Site Map • Using Robots.txt

  24. URL Format and Structure • Keywords should appear in the URL • A URL which means something is always better than URL without meaning • http://www.amazon.in/s/ref=amb_link_176832167_2?ie=UTF8&bbn=3263014031&rh=i%3Aelectronics%2Cn%3A976419031%2Cn%3A!976420031%2Cn%3A3150026031%2Cn%3A3150028031%2Cn%3A3263014031%2Cn%3A1374351031&pf_rd_m=A1VBAL9TL5WCBF&pf_rd_s • http://www.amazon.in/mobile_phones or http://www.amazon.in/CheapMobilePhones

  25. Search Engine Submission • www.google.com/addurl

  26. Include a Robots.txt file • Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. • It works likes this: a robot wants to vists a Web site URL, say http://www.example.com/welcome.html. Before it does so, it firsts checks for http://www.example.com/robots.txt

  27. Use Site Map • A site map is a list of pages of a web site accessible to crawlers or users • An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated.

  28. Thank you for your attention!

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