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Direct Marketing

Direct Marketing. How to establish successful dialogue with your friends Or how to EARN money on public relations. 1. Public Relations. Spreading info on : WHAT are you doing WHY you are doing it WHERE is your goal WHAT kind of problems you have to solve.

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Direct Marketing

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  1. Direct Marketing • How to establish successful dialogue with your friends • Or how to EARN money on public relations

  2. 1. Public Relations Spreading info on: • WHAT are you doing • WHY you are doing it • WHERE is your goal • WHAT kind of problems you have to solve

  3. 2. Where are your potential friends? • You have to define the target group whom you want to inform about your organization • And where you will get the highest Return on investment - ROI

  4. 3. What impact has the PR-campaign? • 95 to 98% of the potential friends get the information • Examples for good PR: - MADD – Mothers against drunken drivers in USA- Blind organization in SK • 2 to 10% will donate

  5. 4. How to treat your donors? • Donors are your core group • Database (daily updated, look up infos) • Regular contact – 6 to 8 times a year • 20 to 35 % are sending money • Yearly net profit on one donor (6-8 mailings): approx. 1.600 HUF

  6. 5. How valuable are friends? • Yearly: 50.000 donors x 1.600 HUF 80.000.000 HUF • Average live of a DM-donor is approx. 10 years 800.000.000 HUF • AND PR for free

  7. THANK YOU This presentation you can download from our web site www.saz.hu

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