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Nickels McHugh McHugh

Nickels Cover. Nickels McHugh McHugh. 4. Chapter. Demonstrating Ethical Behavior and Social Responsibility. 4- 2. Ethics. More Than Legality

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Nickels McHugh McHugh

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  1. Nickels Cover Nickels McHugh McHugh

  2. 4 Chapter Demonstrating Ethical Behavior and Social Responsibility 4-2

  3. Ethics • More Than Legality • Standards are Fundamental • Stem From Individual

  4. Corporate Scandal Fines Source: Business Week, Nov. 4, 2002

  5. Ethics Check Questions: • Is It Legal? • Is It Balanced? • How Will It Make Me Feel About Myself?

  6. Codes of Ethics • Compliance-Based • Integrity-Based

  7. Levels of Corporate Social Responsibility Societal Responsibility Stakeholder Responsibility Ecological Environment Customers Profit Responsibility General Public Owners/Stockholders Employees Suppliers/Distributors Public Interest Groups Source: Marketing, 5/E by Berkowitz, Kerin, Hartley, and Rudelius.

  8. Most AdmiredCompanies by Industry Industry Company • Apparel Levi-Strauss • Airlines Southwest • Food Services McDonald’s • Food Products Campbell’s • Beverages Coca-Cola • Electronics Intel Source: Fortune Magazine

  9. Merck Johnson & Johnson Pfizer Eli Lilly IBM Microsoft Intel Bank of America $221.0* 176.2 123.9 121.4 116.1 104.7 101.0 91.5 Corporate Annual Giving Source: The Taft Group * In Millions

  10. Social Audit • By Company • Outside Company • Socially-Conscious Investors • Environmentalists • Union Officials • Customers

  11. International Ethics& Responsibility • Ethics Not Unique To U.S.- Leaders Accountable • Demand for Socially Responsible Behavior • Inter-American Convention Against Corruption

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