Eco Zone

2. Eco Zone -- your easiest access to eco life Team: HUIBAI OC: Chen Shibo OK: Chun Jiwon OJ: HarukaAikawa

3. The way to let people protect the environment and Eco Points! continuously Why SHOULD I protect the environment? willingly Protect the environment People lose their enthusiasm easily Get Eco point in return Get no reward An encouragement system is needed Carry on doing  Lose enthusiasm 

4. What do we mainly do? $ Play as a platform $ $  $ Link small eco producers to customers And earn commission fees and website ad. Fees by giving encouragement Engage people to Protect the environment Gain customer loyalty by the Eco points system

5. Ways to make profits in detail We charge website advertisement fees from small producers 10 buyers Earn $25 Cost $5 Price $10 With our platform We take certain percentage from the profit as commission fees $ $ $ In the long run, we earn price spreads by reselling products $ $ Earn $40 20 buyers Cost $5 Price $8

6. How to get Eco Points? 1. Buy eco products from our website 4. Take public transportations and send the invoices to us 2. Send us pictures about environmental protection actions 5. Stay online on our website 3. Plant trees through our connection with the voluntary organizations 6. Any other proof of environmental protection

8. How to use Eco Points? There are two systems The more the total points gained, the higher the level Exchange for little gifts Exchange for cash coupons or credits of cooperate companies Higher level -> higher discounts Or even IC card credits  Aggregation system Exchange system Aggregation system

9. According to a survey (by Chinese Ministry of Environmental Protection) When considering eco products by 10% 3) Knowing a product is eco product, 59% are willing to pay 10% more The is the most important factor Convenience 1) 2) 90% think highly of eco products Market Analysis

10. Estimation of Potential Market in Beijing * $757 41% 59% 5% 95% Beijing’s population: 20.69 million of those are willing to pay more i.e. When price is equal 59% buy eco products Potential Market/month monthly expenditure on eco products With an average salary 5% of $757 20.69 million * 59% * 5% * $757 = 462.04 million Market Analysis

11. Core competitiveness: our comparison VS Social Effects Customers’ Loyalty Fulfillment Only utility from goods Role played Consumers’ Utility Only one of the three

12. A more professional quality control system Gain trust and satisfaction from customers Contact eco producers & make deals Set up office in Beijing, design our website and found related links Increase advertisement fees Loan money from banks Specific Action Plan Promotion through website, SNS, customer gathering system Start a new reselling business model Expand outside China Short-term quality control system Long term (6 years later) Short term (1st~2nd year) Mid term (3rd~5th year)

13. SMART ANALYSIS - What? – broker, supplier, environmental protector - Where? – Online - Why? -- Make profits preserve planet Earth Financial condition (improving) & more people getting eco points Measurable Relevant Time bound Specific Make contracts with over 150 companies & get 30,000 members by promotion Earn money Encourage people take eco actions Achievable -Provide goods from 150 companies in 5 years -7.5% of eco-friendly companies deal with Eco zone -Reach break-even point in 2 years -On the 23rd month, the NPV start to be above 0

14. Cash flow in 5 years

15. Net Present Value (NPV) of cash flow by months Break-even Point

16. Thank you for your time!