SafeZone Martin Baker Road Safety Team Leader Poole Borough Council Kevin Jones

2. SafeZone Martin Baker Road Safety Team Leader Poole Borough Council Kevin Jones UK Product Sales Manager Siemens

3. SafeZone - A new approach to road safety

4. Agenda Introduction to average speed technology Siemens SafeZone overview Springdale Road average case study Key findings Outcomes Demonstrate an new solution to improving urban road safety Comparison to other interventions such as road engineering and traditional enforcement Agenda and outcomes

5. Average Speed Enforcement in UK – an effective alternative to fixed speed cameras • High levels of driver compliance - 99.4% • Systems reduce serious accidents by 77% on average • Average speed viewed as fairer by the motorist • Smoother and increased traffic flow – less deviation between speed limits • Reduced Co2 emissions - uniform speed limits results in better fuel economy But… • Current systems are designed for Motorways and City Centre ring roads • Expensive and complex to install Competitor systems

6. SafeZone average speed system

7. SafeZone - A breakthrough in technology and deployment for average speed enforcement • SafeZone combines Siemens new Sicore ALPR camera with data processing and back-office technology from London Congestion Charging project • Siemens in-house design, development and manufacture with key differentiators • Compact design - reduced street impact • Reduced distance between cameras – ideal for networks or urban zones • Single camera for two lane bi-directional – reduced project cost • Advanced technology and multiple deployment options ideal for residential, city, or rural or motorway enforcement • Branding and technology enables a community based approach to enforcement

8. 7.0 metres coverage with a single camera SafeZone advanced technology reduces cost of implementation and is ideal for urban deployment Minimal street furniture

9. Springdale Road, Poole

10. Springdale Road, Poole. United Kingdom • Residential/urban road passing a school – 1.13 miles in length • Used widely as rat run to avoid congestion (red to yellow) • High number of child pedestrians using and crossing road • History of complaints regarding excessive speeding • 1 fatality within last three years and two injuries

11. Road engineering interventions have been deployed to increase safety of pedestrians • Installation of two safe crossing points near school entrance • Installation of central hatching along Springdale Road

12. Speed reduction measures have been deployed to reduce speed of vehicles • Reduction in speed limits from 40mph to 30mph (red route) • 20 mph zone adjacent to Springdale First School side entrance (yellow route)

13. Enforcement and warning signs have been deployed to educate drivers and enforce speed limits • Warning signs as part of wider education campaign • Speed indicator device near school entrance • Mobile enforcement along route Despite all these measures and interventions excessive speed remains a major issue for local residents, school and parents

14. Springdale Road Trial Road Safety in Action

15. Three single cameras covering 1 mile in both directions – over 6000 vehicles per day • Target group is rat-runs rather than local residents • Second camera positioned to monitor traffic leaving at Lewesdon Drive – rat run • New signage designed by local school children • Back-office hosted at Siemens facilities – all passage data collated • Installed in September 2010 for a period of six months

16. Six month trial is now complete – the results have been very encouraging • Operational objectives have been met and positive response from all stakeholders • Three independent traffic speed surveys over the six month trial – 415,818 measurements • Significant reduction in average number of vehicles speeding above 40mph during each school peak hour* • Pre Trial: 64 vehicles • November: 16 vehicles • March: 21 vehicles • Significant reduction in 85 percentile in vehicle speed during each school peak hour* • Pre Trial: 34.5 mph • November: 29.7 mph • March: 28.2 mph *08:00-0900 and 15:00-16:00

17. BBC South coverage, March 2011

18. Springdale Trial – Key findings • Implementation of SafeZone system has had significant impact on reducing vehicle speed • SafeZone has a greater impact than previous road safety interventions • Partnership approach has demonstrated how to build an inclusive approach and change public perceptions to enforcement • SafeZone presents to an opportunity to promote Road Safety within the community and curriculum

19. So what does this really tell us ? • There is significant public support for enforcement, but to avoid …. • Deploy in the right location • Local community needs to be engaged and supportive • Choice of technology needs to right • Benefits are clear and measurable

20. Further information at Siemens Stand Kevin Jones Product Sales Manager Telephone: +44 (0)1202 782600 Mobile: +44 (0)7921 242994 E-mail: kevin.jones@siemens.com SafeZone 2011 UK Road Safety Scheme of the Year