1 / 11

# RideTogetherBC Provincial Campaign

October 2013. # RideTogetherBC Provincial Campaign. Provincial Campaign: # Ride Together. Umbrella Campaign supports brand & message The bus is the “original social media” Soft launch on shelters, benches & buses – spring 2013. Ride Together BC Instagram Contest Page.

kaleb
Download Presentation

# RideTogetherBC Provincial Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. October 2013 #RideTogetherBCProvincial Campaign

  2. Provincial Campaign:# Ride Together • Umbrella Campaign supports brand & message • The bus is the “original social media” • Soft launch on shelters, benches & buses – spring 2013

  3. Ride Together BCInstagram Contest Page • Full launch September 2013 • Focus on Instagram contest • Launched through social media & IBCs • Includes webinar for regional partners • Based on “I-spy game” • Your Mission – Funky Footwear

  4. Instagram is:A photo-taking and sharing app. What is Instagram? BC Transit launched our “iSpy” inspired Ride Together BC contest using Instagram.

  5. Three Missions:1. Funky Footwear2. Dazzling Destinations3. Snappy Signs How do I play?

  6. How does it Work? • Customers post images on their Instagram page • Include hash tag “ridetogetherbc” • BCT’s moderator approves • Viewers vote for favourite image

  7. Licence to Ride: Learn how to ride Look for answers throughout the images Include your phone & name Print out Licence

  8. Promote your Transit System! Here’s your chance for community participation – and regional competition!

  9. Visit the Marketing Resource Centre Find more information on the Marketing Resource Centre www.bctransit.com/marketing

  10. Ride Together Webpage: Public On your system’s home page And on the Go Green webpage www.bctransit.com/gogreen Find us onBC Transit’s home page 10

  11. Questions? Click on the Heart image to go directly to the #RideTogetherBC Instagram Page Thank you Maureen_sheehan@bctransit.comAnita_wasiuta@bctransit.comChelsea_mossey@bctransit.com 250-385-2525

More Related