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A short history of quality grading ...

A short history of quality grading. Peter Birnie FIH MTS. What is quality grading. What? Who runs the schemes? Hotelstars Stars, diamonds etc. Five stars is not enough for some. England and UK. Graded sectors Scottish Variations. Changes & Trends. How do quality standards develop

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A short history of quality grading ...

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  1. A short history of quality grading ... Peter Birnie FIH MTS

  2. What is quality grading ... • What? • Who runs the schemes? • Hotelstars • Stars, diamonds etc

  3. Five stars is not enough for some...

  4. England and UK • Graded sectors • Scottish Variations

  5. Changes & Trends • How do quality standards develop • Accessible • Green

  6. Importance of Tourist Board grading • Attempt of comprehensiveness • Quality control for smaller partners • One of a range of marketing benefits • “A higher purpose”

  7. Faultlines & challenges ... • Not compulsory • Membership value • Standards - consistency, complexity, consumer perception • CGI

  8. Grading Scheme Metrics • National coverage • Comprehensive scale • Indication of quality by a scoring system • External assessment process • Marketing

  9. Consumer Generated Information • Tripadvisor • Late Rooms, Booking.com

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