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Pulling Social Media into Your Web Maps

July 12, 2011. Pulling Social Media into Your Web Maps. Jeff Archer – Senior Technical Engineer. Internet Media.

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Pulling Social Media into Your Web Maps

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  1. July 12, 2011 Pulling Social Media into Your Web Maps Jeff Archer – Senior Technical Engineer

  2. Internet Media • “I don’t have to control the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” • Henry Jenkins

  3. The Internet • Really only about 15 years old • We’re still figuring it out. • What does it mean for Social Media? • Social Media

  4. How does it affect my web maps? • “Internet Eco-Systems” or “The Electronic Herd” • Twitter trending topics • Facebook “Likes” • Viral Videos • Social and Professional networks • Facebook • LinkedIn • Can be focused around an event or a specific subject • A lot of cross-pollenation.

  5. Fun fact that may interest only me • Daniel Tosh has made a nice career out of this

  6. STOP!! Demo Time

  7. Internet Media • “I don’t have to control the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” • Henry Jenkins

  8. STOP!! Demo Time(If I still have time)

  9. Gotchas • Social Media is hard to monetize • Just look at Twitter • No such thing as a free lunch • “Enhance your calm”

  10. Thanks!! www.esri.com/sessionevals

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