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WALDO Electronic Resources Committee Workshop

WALDO Electronic Resources Committee Workshop. Oxford University Press. November 14 th 2011. Rebecca Seger Director, Institutional Sales, Americas Emily Scott Network Account Manager. Oxford’s Current Priorities.

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WALDO Electronic Resources Committee Workshop

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  1. WALDO Electronic Resources Committee Workshop Oxford University Press November 14th 2011 Rebecca Seger Director, Institutional Sales, Americas Emily Scott Network Account Manager

  2. Oxford’s Current Priorities • Creating sustainable business models in the digital environment along with economic realities • Sharing expertise and lessons learned with other University Presses • Discoverability – getting our quality content found by students, researchers, scholars • Growth in journals: through acquisitions

  3. Sustainable Business Models • Understanding the challenges to library budgets • Mature markets versus emerging markets • Creating hybrid business model offerings – Oxford Bibliographies Online, Oxford Handbooks Online, Oxford Reference Online • Demand and use as key measures for purchasing: understanding how to drive demand and increase usage

  4. Sharing Expertise – University Press Scholarship Online • Oxford’s monograph publishing platform since 2003 • Platform has evolved and adapted to changing user behavior with e-books • Business models have also evolved and will continue to – more choices, more refined selection processes. • Sales expertise

  5. University Press Scholarship Online – new platform Oxford is assisting other university presses create their own “branded” presence Gives their press a unique home, retaining their identity as a press Truly collaborative: assisting with workflow and operational issues Experience on author relations and royalties Allows the presses to gain a worldwide presence and a global sales/marketing team Completely cross-searchable and connected with OUP content

  6. University Press Scholarship Online – strengths of the new platform XML interface – extremely flexible and future-proof Fully mobile enabled in December Allows for rich metadata at tagging throughout Abstracts and keywords freely available and indexed – 30-35% of traffic coming from search engines Fully open URL compliant citations and references Flexibility to quickly download and save, print or email chapters in PDF format in one click for offline reading

  7. University Press Scholarship Online – Business Models, expanded • New content continues to be published 3x yearly • All publishers on the platform available individually in this model – libraries can still pick and choose from the publishers in the standard model • NEW! Purchase by sub-discipline. • Main subjects – 21 total • Sub-disciplines – 270+ available (ex American History) • Title count: 5 titles in a sub-discipline to the largest with 200 titles

  8. University Press Scholarship Online – Business Models, expanded • Sub-discipline purchasing: • Purchase only • Available across all presses • Initial selection contains all previously published titles in that subdiscipline, and then annual updates e (receive all titles as soon as available in the sub-discipline) • The most selective purchasing of UPSO available today

  9. University Press Scholarship Online – Business Models, future • More frequent publishing – simultaneous p and e • Title by title purchasing options • Better, earlier data in library supplier systems • Pilot projects on discounted print copies for e-purchasers • Collaborative collection development pilots • Print-on-Demand options • DRM – exploring ways to include course adoption and more general interest/popular titles • Demand-driven purchasing pilots

  10. Discoverability • Key focus of the Press – get our content as highly discoverable as possible • Freely available content • Rich metadata available to discovery systems (Summon, Primo, EDS, WorldCat Local) • MARC records • Making our content visible where researchers are doing research • And finally, the Oxford Index

  11. What is the Oxford Index? Free Discovery from Oxford University Press A standardized description of every item of Oxford content, in one place • Powering search in library and other systems An Oxford interface • Landing pages for every item, for quick pathways to full text • Searchable from the web; cross-searchable across Oxford products Smart, integrated linking across products • Overview pages give quick, at-a-glance view of a single topic • Standardized authorities for linking with other systems Wired to the library • Search your local library’s holdings directly from the Index A free service – integrated with existing products Discoverability and the Oxford Index / Robert Faber

  12. Growth at OUP Journals • Growth fueled in two key areas: • Emerging Markets • Society partnerships Modest price increases – under 5% Open Access Initiatives Pilot Project – Title-by-Title purchasing of the Journal Archive

  13. Thank you! Rebecca Seger Director of Institutional Sales, Americas Oxford University Press

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