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10 steps to the perfect social media marketing strategy

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10 steps to the perfect social media marketing strategy

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  1. 10 steps to the perfect social media marketing strategy

  2. 1: Define your mission • Before you can work on your overarching plan of action, you first have to define what exactly it is that you want to get out of your social media strategy

  3. 2: Outline your goals • Your goals should outline exactly how you plan to complete your defined mission. • Start by listing the steps that you need to take in order to achieve your mission. You’ll need three or four steps that are ‘SMART’ – specific, measurable, achievable, realistic and time-sensitive.

  4. 3: Consider your target audience • So, now you know exactly what you want to achieve and how you’re planning to achieve it. The next step is figuring out exactly who you want to reach. • A simple way to identify your audience is to create basic buyer personas. These are fictional characters that have the same traits as your typical clients.

  5. 4: Identify your competitors • At this point, you have a pretty clear understanding of what it is that you want to achieve, how you’re going to do it and who you’re aiming your marketing at. Now you’ll need to consider all the other brands that have similar offerings and ensure you stand out.

  6. 5: Find the right social platforms for you • Not all social media platforms serve the same purpose, and they aren’t all the right fit for every brand. You’ll need to think about the platforms that your target audience, set out in your buyer personas, are using. • List the social media platforms that you want to use for your social media marketing. Then look at the analytics and audience insights on each platform to see which ones your target market prefers.

  7. 6: Think about the type of content you’ll be posting Once you have identified the social media platforms you want to use, you’ll need to ensure you produce content that suits the platform.

  8. 7: Measure your performance

  9. 8: Research the tools you can use

  10. 9: Assign team roles Make a list of the people responsible for various tasks related to your social media strategy. Consider who will be responsible for creating the content, posting updates and measuring the performance of your social media activities.

  11. 10: Revise your strategy Your final step is to ensure that your social media strategy is working out as planned. Check your goals against your mission – did you achieve what you wanted to?

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