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Utilizing Well-Known, Credible Co-workers for Site-wide Communications

Utilizing Well-Known, Credible Co-workers for Site-wide Communications. Stephen Smith Manager, Quality Assurance and Continuous Improvement Jefferson Lab September 13, 2011. Agenda. Background Why use well-known, credible co-workers ? How do I get them to participate ?

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Utilizing Well-Known, Credible Co-workers for Site-wide Communications

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  1. Utilizing Well-Known, Credible Co-workers for Site-wide Communications Stephen Smith Manager, Quality Assurance and Continuous Improvement Jefferson Lab September 13, 2011

  2. Agenda • Background • Why use well-known, credible co-workers? • How do I get them to participate? • Which topics should they address? • How often can I do this? • Summary

  3. Background • JLab recently began using well known, credible Site personnel to deliver high priority messages. • The videos are meant to convey priority topics, be 7-10 minutes in length and should be used at the appropriate frequency. • This method has been similar in efficacy to Senior Management delivery.

  4. Why use well-known, credible co-workers? • Delivery and endorsement of Safety messages by well-known, exemplary personnel drives behavior across the site. • Co-workers typically seek out the videos, making the take-away message more effective. • Site feedback is that younger personnel apply the lessons very quickly, further perpetuating positive change.

  5. How do I get them to participate? • If they believe the message is valid and helpful to the site, most often they will participate. • Make it easy. Schedule the video shoot at their convenience, provide some talking points and take as little time as possible. • Let them see the video before it’s distributed to the site or shown in large meetings.

  6. Which topics should they address? • Subject Matter Experts (SME’s) should address Safety topics in their specific areas. • General talking points may include: • Work planning, coordination and plan adjustment within their subject areas. • Situational awareness of hazards if work is to be conducted in their areas. • “Tips and tricks” for non-normal, high hazard work.

  7. How often can I do this? • Since this is similar to Senior Management delivery, the frequency should be limited. • Some other considerations: • Most likely there is a finite number of people with the credentials to deliver these types of messages. • SME’s have the most impact when delivering focused, programmatic messages (i.e., Fall Protection Safety, Work Planning, Electrical Safety, etc).

  8. Summary • Well-known, credible site personnel can make Safety communications more effective. • Their delivery is most often seen as an endorsement by the site, similar to Senior Management delivery. • JLab 6 Month Shutdown Video • (http://www.youtube.com/watch?v=Dnuv1g_ForQ)

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