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Local Merchants Gear up to embrace O2O trend : M-commerce Practice

Local Merchants Gear up to embrace O2O trend : M-commerce Practice. Brian Xin Founder & CEO StarryMedia 2014.4.21. M-commerce for local merchants. Local is the core of O2O Consumer Business Mobile is the key entry Mobile APP Mobile Web Mobile Social Media App Integration

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Local Merchants Gear up to embrace O2O trend : M-commerce Practice

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  1. Local Merchants Gear up to embrace O2O trend : M-commerce Practice Brian Xin Founder & CEO StarryMedia 2014.4.21

  2. M-commerce for local merchants • Local is the core of O2O • Consumer • Business • Mobile is the key entry • Mobile APP • Mobile Web • Mobile Social Media App Integration • Mobile payment is the trend • Pay online • Pay offline • End-to-end mobile solution • Merchant • Consumer

  3. M-Commerce Loop – Offline 2 Online 2 Offline

  4. Issues Merchant create and publish real-time deals In-store validation technique Consumer don’t open the APP Consumer makes m-payment

  5. In-store validation

  6. Smart digital terminal for merchants Validate E-card and physical card (CRM) Initialize in-store campaign Handle transaction Validation

  7. Proximity marketing DEMO

  8. Smart terminal – mobile payment QR Code scenario： 1.用户买单时pos系统可生成支付二维码； 2.用户扫描二维码完成支付; pos系统可生成支付二维码 用户拍码支付 NFCScenario： 1.用户买单时，与POS系统近场感应； 2.用户感应后确认支付； 进入手机支付页面 支付金额 与POS近场感应

  9. Sensor for active engagement Mobile Terminal for consumer O2O Platform for merchants content

  10. RestaurantsCross-sellingand up-selling 南小馆20元优惠券验证使用 用户充值3000元 兑换 +20元南小馆优惠券 +3000分积分 +7折优惠券 优惠 使用500积分兑换一杯果汁 获得充值奖励 后台销售数据及财务数据统计 享受1次午餐7折优惠 To be deployed

  11. Coffee shop with O2O capability

  12. M-commerce for local merchants – what we learned • Good content from merchant • End-to-end mobile solution – all on mobile • Hardware + Software solution

  13. Thanks 谢谢 辛卫民 Brian Xin brian@starrymedia.com 13761746268

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