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Partnerships in practice

Partnerships in practice. Martin Dowle , Road Safety Manager CFRS May 2014. The next 20/30 minutes. The Cheshire journey to date Adapting to the local landscape Case study: road safety in schools Looking ahead. Our journey. 2000: Think Drive Survive. <2006: ad hoc station activity .

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Partnerships in practice

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  1. Partnerships in practice Martin Dowle, Road Safety Manager CFRS May 2014

  2. The next 20/30 minutes • The Cheshire journey to date • Adapting to the local landscape • Case study: road safety in schools • Looking ahead

  3. Our journey 2000: Think Drive Survive <2006: ad hoc station activity 2009: Rider & Motorway Engagement Days 2007: Road Safety Education in partnership 2010: CFOA safety day trial 2008: IRMP core business 2012: commissioned KS2/4 education Ongoing: Supporting national campaigns such as Tyresafe, Brake, ACPO...

  4. Adapting to the local landscape * 2012 figures • No CRSP • Unitary road safety plans • Diverse risks • PCC appointment • Pressure on councils...

  5. Case study: road safety in schools • Commissioned by Cheshire East Council • Four-year contract • KS2 – 130 primary schools • KS4 – 21 secondary schools • One-hour sessions • Evaluation

  6. KSI data Causation Contract specification Goal: reduce KSIs Analysis Aim: deliver effective, engaging education • Evaluation: • Self-reported behaviour change • Control v Treatment • Sample of 200 KS2 objectives KS4 objectives

  7. Looking ahead • CFOA Road Safety Strategy • Clarity of role: education, not enforcement or engineering • More commissioned services as councils divest? • Importance of evaluation and proving the value we add

  8. CFOA Road Safety Strategy

  9. How FRS have Engaged? • Well respected and trusted brand. • Good role models for young people (the 16-24 hard to reach) and communities. • Tied in with schools to deliver ‘safety’ messages through the national curriculum. • Seen as an educator not an enforcer. • Seen as a helpful friend.

  10. Road Safety is NOT an Accident Any Questions

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