Pre Sales Report

1. Pre Sales Report • www.hydrock.com • Initial site optimisation • Created: 03/06/2013

2. We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites. • Task Status: Your home page download speed is 167ms (average last 7 days).

3. Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content. • Task Status: Great, we've found a robots.txt file. Your site is officially open for business! • A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users. • Task Status: Great - we've found your HTML sitemap. • XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed. • Task Status: We could not find an XML sitemap file where we'd expect to find one when we crawled your site. It's an easy way to get search engines to index your site well and our research has proved that sites with XML sitemaps are better indexed. If you have an XML sitemap, click on 'Add/Edit Task' and enter its location so we can check it for you.

4. Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure. • Task Status: This needs attention! 320 of 447 pages (72%) have non-search engine friendly URLs. • A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for. • Task Status: This is good - you've got yourself a nice friendly 404 page message. • Check whether www and non-www resolve. • Task Status: We could not find any canonical URLs but the content on each site looks very similar. It may be worth 301 re-directing one of these URLs to the other.

5. 4XX error codes returned by your web server indicate that there has been a problem serving a user's or search engines' request for a page. These errors are worth reviewing by your webmaster to see whether your website contains dead internal links or has technical issues that need addressing. • Task Status: Your website seems to have a relatively high percentage of 4XX errors compared to the average for sites of your size - 1 pages are unreachable (representing 0.22% of your website's pages). • 5XX error codes are generally returned by your web server when something happens on the web server that prevents a user's or search engines' request being completed. • Task Status: Your website seems to have a lower (better) than normal percentage of 5XX errors compared to the average for sites of your size. 0 pages (0% of your website's pages) are unreachable. • Temporary 302 redirects are used by webmasters to redirect users and search engines from one URL to another temporarily. For SEO it is generally better to use 301 permanent redirects. • Task Status: We found 0 302 temporary redirects which represents 0% of your pages. Whilst we recommend using 301 permanent redirects where possible, you probably do not need to lose too much sleep over this.

6. Permanent 301 redirects are used by webmasters to redirect users and search engines from one URL to another. These links pass link juice and are a good thing to use when you are redesigning your website and changing URL structure and content. • Task Status: We've found 7 permanent 301 redirects on your site (1.57% of your website's pages).

7. Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines. • Task Status: We have found and crawled 447 pages of your website.

8. The number of pages of your website indexed in Google. • Task Status: You have 988 pages of your website indexed in Google. You haven't set any competitor, so we cannot compare you with your competitors how you are performing!

9. The number of pages of your website indexed in Yahoo. • Task Status: You have 0 pages of your website indexed in Yahoo. You haven't set any competitor, so we cannot compare you with your competitors how you are performing!

10. The number of pages of your website indexed in Bing. • Task Status: You have 676 pages of your website indexed in Bing. You haven't set any competitor, so we cannot compare you with your competitors how you are performing!

11. The number of keywords we are monitoring for this SEO campaign. • Task Status: We are currently monitoring keyword ranks for 101 keywords across 1 search engines (101 combinations in total). Please note that not all keyword and search engine combinations have yet been checked, and so not all of these will appear in the table below.

13. We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction. • Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you have a lot of work to do to catch-up.

14. Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates. • Task Status: On your primary ranking engine Google (Global): • you have 2 1st position rankings - 1 non-branded, 1 branded keywords • you have 10 1st page rankings - 9 non-branded, 1 branded keywords • you have 2 2nd page rankings - 2 non-branded, 0 branded keywords

15. This table shows you the best performing and highest ranking pages on your site. We produce this data by querying your primary search engine in a manner that brings back the strongest pages on your site first. • Task Status: This is a table of the strongest pages on your website as reported by your primary search engine.

16. This table lists the links to external websites from your website. Sometimes you may find that you have unintentionally linked once or even hundreds of times to an external site without realising it (e.g. website designers often add a footer link on every page). This might be great for them, but perhaps not so great for you. • Task Status: This is a table of outbound links from your website.

17. There is no point in producing lots of pages of content if it is not getting indexed and ranked by the search engines. The un-indexed pages table below shows you the pages we crawled on your site and whether they are indexed in Google, Yahoo or Bing. • Task Status: Of the 447 pages we found when we crawled your site, 98 are not indexed in Google, 249 are not in Yahoo and 275 are not in Bing.

18. Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image. • Task Status: This could be better - 159 of 447 pages (35.57%) are missing image Alt tags. This will have a minor effect on your ability to rank well for these pages. • The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page. • Task Status: This is worth looking at as 265 pages (59.28% of your website's pages) contain duplicate meta data (page titles and descriptions). This is easy to remedy and does affect rankings so it's well worth correcting. • If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines. • Task Status: This is relatively poor. 70 pages (15.66% of your website's pages) have missing or short meta data. That is: • 11 pages (2.46%) have missing or short titles. • 70 pages (15.66%) have missing or short meta descriptions. • 236 pages (52.8%) have missing or short H1 headings.

19. Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results. • Task Status: You are not following best practice. 201 pages (44.97% of your website's pages) have meta data that is too long. That is: • 118 pages (26.4%) have too long titles. • 93 pages (20.81%) have too long meta descriptions.

20. You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well. • Task Status: Based on the 8,358 inbound links to your website which we have analysed in detail, your ratio of inbound to outbound domains is 1.7 : 1 (105 : 61 domains). Your ratio of inbound links to outbound links is 9.7 : 1 (8,358 : 864 links).

21. We analyse all your site's pages and try to find that pages which have low text levels. • Task Status: Your website has 185 pages with low levels of text. This represents 41.39% of all crawled site pages. • Our keyword density tool allows you to see the most common words and phrases for any given URL. • Task Status: You have 447 pages you can scan for page content keywords.

22. The number of inbound links to pages on your site from other websites is one signal of the importance of your site relative to your competitors. But remember, quality links from sites with a good reputation and lots of visitors are more important than lots of poor quality links from untrusted, new or irrelevant sites. • Task Status: You have 8,358 inbound links to your site from other websites (of which we have loaded detailed data about 8,358). We found 1,893 deep links from a total of 8,358 links to your site.

24. The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites. • Task Status: The 8,358 links to your website originate from 95 unique domains.

25. This is our assessment of the quality of links from other sites to your website. This takes into account many factors including the reputation of the linking site and the anchor text used to link to your site. • Task Status: We cannot estimate how you perform when you haven't selected any competitors.

26. This shows the rate at which you are losing inbound links to your site. Watching this can often reveal link buying strategies of rivals. • Task Status: You have lost 13 backlinks since last crawl.

27. This simple report shows the average ranks of your keywords and keyword groups on a monthly basis from campaign start to date. • Task Status: This table shows the average keyword rankings in your primary search engine.