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Pre-Sales Report

Pre-Sales Report. www.dizzyheights.com. Demo. Created: 05/03/2013. Assigned to: CalumMcLennan. The number of keywords we are monitoring for this SEO campaign. Task Status: We are currently monitoring keyword ranks for 97 keywords across 3 search engines (291 combinations in total).

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Pre-Sales Report

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  1. Pre-Sales Report • www.dizzyheights.com • Demo • Created: 05/03/2013

  2. Assigned to: CalumMcLennan • The number of keywords we are monitoring for this SEO campaign. • Task Status: We are currently monitoring keyword ranks for 97 keywords across 3 search engines (291 combinations in total).

  3. We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction. • Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you have plenty of work to do to catch-up.

  4. Having relevant keywords in your domain name can be a shortcut to getting ranked for these terms. • Task Status: You appear to have your targeted monitored keywords in your domain name. As relevant keyword rich domains can give you a nice boost this is good news. • This shows the age of your domain in years as reported by the Whois database. • Task Status: Your domain age is 9 years. Your domain is not as well established as your competitors, but there's probably not much you can change about this!

  5. Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates. • Task Status: On your primary ranking engine Google (Global): • you have 10 1st position rankings - 1 non-branded, 9 branded keywords • you have 43 1st page rankings - 23 non-branded, 20 branded keywords • you have 11 2nd page rankings - 11 non-branded, 0 branded keywords

  6. Assigned to: Unassigned • We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites. • Task Status: Your home page download speed is 6ms (average last 7 days). Your home page download speed is 7 times slower than your best competitor and 5 times slower than the average.

  7. Assigned to: Unassigned • Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content. • Task Status: Great, we've found a robots.txt file. Your site is officially open for business! • Assigned to: Unassigned • A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users. • Task Status: Great - we've found your HTML sitemap. • Assigned to: Unassigned • XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed. • Task Status: Well done, we've found a nicely formatted XML sitemap. This is a great way to ensure your content is indexed consistently and frequently by search engines.

  8. Assigned to: Unassigned • Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure. • Task Status: Well done, 0 of 48 pages (0%) have non-search engine friendly URLs. • Assigned to: Unassigned • A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for. • Task Status: This is good - you've got yourself a nice friendly 404 page message. • Assigned to: Unassigned • Check whether www and non-www resolve. • Task Status: We found some canonical URLs. If you've used them then you probably have had a good reason and chances are your web developers know a thing or to about SEO which is probably good news!

  9. Assigned to: mattjotoole • 4XX error codes returned by your web server indicate that there has been a problem serving a user's or search engines' request for a page. These errors are worth reviewing by your webmaster to see whether your website contains dead internal links or has technical issues that need addressing. • Task Status: Your website seems to have a relatively high percentage of 4XX errors compared to the average for sites of your size - 1 pages are unreachable (representing 2.08% of your website's pages). You may want to investigate this further. • Assigned to: Unassigned • 5XX error codes are generally returned by your web server when something happens on the web server that prevents a user's or search engines' request being completed. • Task Status: Your website seems to have a lower (better) than normal percentage of 5XX errors compared to the average for sites of your size. 0 pages (0% of your website's pages) are unreachable. • Assigned to: Mark • Temporary 302 redirects are used by webmasters to redirect users and search engines from one URL to another temporarily. For SEO it is generally better to use 301 permanent redirects. • Task Status: We've found 23 temporary 302 redirects on your site. This is probably fine for the short term; but do use 301 permanent redirects where possible to flow link juice throughout your site.

  10. Assigned to: Laurence • Permanent 301 redirects are used by webmasters to redirect users and search engines from one URL to another. These links pass link juice and are a good thing to use when you are redesigning your website and changing URL structure and content. • Task Status: We've found 12 permanent 301 redirects on your site (25% of your website's pages).

  11. Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines. • Task Status: We have found and crawled 48 pages of your website.

  12. Assigned to: Unassigned • The number of pages of your website indexed in Google. • Task Status: You have 84 pages of your website indexed in Google. Your website is not being indexed well enough in Google compared to the competition (124 times less pages than the best competitor, and 37 times less pages than the average of your competition). You may need a better content strategy or you may want to make some changes to your site structure and sitemaps.

  13. Assigned to: Unassigned • The number of pages of your website indexed in Yahoo. • Task Status: You have 107 pages of your website indexed in Yahoo. Your website is not being indexed well enough in Yahoo compared to the competition (236 times less pages than the best competitor, and 55 times less pages than the average of your competition). You may need a better content strategy or you may want to make some changes to your site structure and sitemaps.

  14. Assigned to: Unassigned • The number of pages of your website indexed in Bing. • Task Status: You have 107 pages of your website indexed in Bing. Your website is not being indexed well enough in Bing compared to the competition (249 times less pages than the best competitor, and 80 times less pages than the average of your competition). You may need a better content strategy or you may want to make some changes to your site structure and sitemaps.

  15. This table shows you the best performing and highest ranking pages on your site. We produce this data by querying your primary search engine in a manner that brings back the strongest pages on your site first. • Task Status: This is a table of the strongest pages on your website as reported by your primary search engine.

  16. This table lists the links to external websites from your website. Sometimes you may find that you have unintentionally linked once or even hundreds of times to an external site without realising it (e.g. website designers often add a footer link on every page). This might be great for them, but perhaps not so great for you. • Task Status: This is a table of outbound links from your website.

  17. Assigned to: Unassigned • There is no point in producing lots of pages of content if it is not getting indexed and ranked by the search engines. The un-indexed pages table below shows you the pages we crawled on your site and whether they are indexed in Google, Yahoo or Bing. • Task Status: Of the 48 pages we found when we crawled your site, 32 are not indexed in Google, 37 are not in Yahoo and 58 are not in Bing.

  18. Assigned to: Unassigned • Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image. • Task Status: This could be better - 18 of 48 pages (37.5%) are missing image Alt tags. This will have a minor effect on your ability to rank well for these pages. • Assigned to: Laurence • The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page. • Task Status: This is worth looking at as 5 pages (10.42% of your website's pages) contain duplicate meta data (page titles and descriptions). This is easy to remedy and does affect rankings so it's well worth correcting. • Assigned to: Laurence • If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines. • Task Status: This is relatively poor. 48 pages (100% of your website's pages) have missing or short meta data. That is: • 48 pages (100%) have missing or short meta descriptions. • 3 pages (6.25%) have missing or short H1 headings.

  19. Assigned to: Laurence • Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results. • Task Status: You are not following best practice. 9 pages (18.75% of your website's pages) have meta data that is too long. That is: • 9 pages (18.75%) have too long titles.

  20. You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well. • Task Status: Based on the 5,000 inbound links to your website which we have analysed in detail, your ratio of inbound to outbound domains is 1 : 2.5 (20 : 49 domains). Your ratio of inbound links to outbound links is 26.2 : 1 (5,000 : 191 links).

  21. Assigned to: Dennis • We analyse all your site's pages and try to find that pages which have low text levels. • Task Status: Your website has 10 pages with low levels of text. This represents 20.83% of all crawled site pages. • Assigned to: Unassigned • Our keyword density tool allows you to see the most common words and phrases for any given URL. • Task Status: You have 48 pages you can scan for page content keywords.

  22. The number of inbound links to pages on your site from other websites is one signal of the importance of your site relative to your competitors. But remember, quality links from sites with a good reputation and lots of visitors are more important than lots of poor quality links from untrusted, new or irrelevant sites. • Task Status: You have 32,928 inbound links to your site from other websites (of which we have loaded detailed data about 5,000), which is OK, but unfortunately your competitors have far more inbound links to their sites than you have. The average number of inbound links across your competitors is 25,288, with the best competitor having over 65,197 links. Do you have a link building strategy in place?

  23. The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites. • Task Status: The 32,928 inbound links to your website originate from 88 unique domains. The average number of unique inbound domains across your competitors is 309, with the best competitor having over 854 unique domains. Your link building and online PR plan needs a big push in the right direction.

  24. Assigned to: mattjotoole • This is our assessment of the quality of links from other sites to your website. This takes into account many factors including the reputation of the linking site and the anchor text used to link to your site. • Task Status: Great! You have a nice set of top quality links and are doing better than most of your competitors. But don't get complacent, it's competitive out there and things can change quickly!

  25. This is the percentage of inbound links to pages other than the home page. The most popular sites have links to pages deep within their site, not just a handful of important pages. • Task Status: We found 25,990 deep links from a total of 32,928 links to your site. You have a higher deep link ratio than your competitors; this is a good indicator that you are publishing content that people like. • Assigned to: mattjotoole • The anchor text used to link to your site from an external website is another indicator used by search engines to determine what your website is about and its relative importance. • Task Status: Of the 5,000 links to your website we have analysed in detail, 94 (1.88%) are using poor anchor text. This could be a good opportunity to contact those site owners and ask them to use more related keywords in their links. • Assigned to: mattjotoole • This shows the rate at which you are losing inbound links to your site. Watching this can often reveal link buying strategies of rivals. • Task Status: You are losing links, but at a much slower rate than than the competition. You have gained 128 backlinks since last crawl.

  26. This task allows you to regularly check new inbound links to your website. • Task Status: We have found 2853 new links to your site in the last 30 days. Click on 'View New Inbound Links' to see a table of all the new inbound links we have found recently. • Assigned to: Stephen • We constantly monitor sites linking to your competitors so that you can piggyback off their link building strategies. • Task Status: We have found 505 competitors' links for you to target.

  27. PageRank is Google’s measure of the quality, authority and trustworthiness of an individual web page on a scale from 0-10 (10 being the best). Having a higher PageRank than the competition does not mean you will out rank your competitors for all your targeted keywords. It is often out of date and useful only as a quick guide. • Task Status: Google rates your site 2nd out of you and your 5 competitors! You enjoy a reasonable gap between your site (PageRank 3) and the average PageRank of 1.6. Your best competitor has a PageRank of 4. Keep up the good work - after all PageRank is just a rough indicator of how Google trusts your website. • Alexa Rank is a ranking system based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. It is only useful as a very rough guide to how a website fares against its competition and should not be used in isolation to assess your competitive position. • Task Status: Alexa rates your site 5th out of you and your 5 competitors! There is a reasonable gap between your rank (Alexa Rank 8,613,453) and the average Alexa Rank of 2,508,715. Your best competitor has a Alexa Rank of 139,809. The competition is fierce, so you need to be too.

  28. This simple report shows the average ranks of your keywords and keyword groups on a monthly basis from campaign start to date. • Task Status: This table shows the average keyword rankings in your primary search engine.

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