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Commodity Activism

Commodity Activism. Blair Smith. Act 1, Scene 1. - After the title screens, the screen will fade to all black Map of the world fades onto the screen Voice over with statistics - how many products Americans buy each year - how many products are made in unfair working conditions overseas

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Commodity Activism

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  1. Commodity Activism Blair Smith

  2. Act 1, Scene 1 • - After the title screens, the screen will fade to all black • Map of the world fades onto the screen • Voice over with statistics - how many products Americans buy each year - how many products are made in unfair working conditions overseas - distribution of wealth statistics - animate the map to highlight whatever country the voice over mentions • Map fades out • - (Where should I get a map of the world?)

  3. Act 1, scene 2 • Cuts to a shot of the main character • Clothing: Toms Shoes, FEED bag, Hudson/American Apparel Jeans, Ten Thousand Villages jewelry, orange/apple • Camera pans main character to ensure the audience can see the labels • Voice over: Talks about the recent craze concerning socially responsible companies and fair trade. Ends with the question: is consumer pressure responsible?

  4. Act 2, scene 1,2 • First (out of 3) case study • Camera zooms in on main character’s shoes and introduces Toms shoes • Picture montage of kids (Mae Sot, Thailand) without any shoes • Show shot of map and highlight Thailand • Shot of Toms shoes in a mainstream store (Nordstrom, Neimans) to show how accessible they are • Scene 2 • Interview with Dr. Chong and his experiences in developing countries working with extremely poor families, especially the children. (location: his office) • Shot of map and highlight wherever Dr. Chong is talking about

  5. Act 2, scene 3,4 • Shot of the main character, just like in the previous scene • Camera zooms in on the orange/apple/coffee in her hand • Voice over explaining what fair trade is, and the different umbrella organizations (ex. FLO) • Shot of an orange field, voice over of working conditions in fields and why fair trade is necessary • Scene 4 • Slow fade to shot of Eat More Produce • Interview with the owners as they discuss the importance of buying local (location: right outside of the store where the plants are, next to the chalk board) • Cut to black screen

  6. ACT 2, SCENE 5,6 • Same shot of main character as in the previous 2 • Zoom in on Jewelry • Voice over of how Ten Thousand Villages was started • Slow fade to shot of outside of Ten Thousand Villages store • Scene 6 • Slow fade to inside of the store • Interview with Lisa (Store Manager) as she discusses the importance of providing consistent payment to skilled artisans in developing countries in order to provide sustainability (location: in store) • Shot of map to highlight the countries that Lisa discusses • Cut to black screen

  7. CLIMAX • Shot of Dr. Chong • confirming that consumer pressure is a huge part of why fair trade and socially responsible companies have become so popular recently (location: his office)

  8. aCT 3 , SCENE 1 • Shot of Dr. Chong • What consumers (like us) can do in order to continue with the pressure and ensure that socially responsible companies and fair trade continue on the upward trend. • This concluding scene is important because it shows the audience’s involvement and what they can do to help • Cut to shots of young people in community engagement activities • (pictures and videos)

  9. ACT 3, SCENE 2 • Conclusion • Start with that same shot of the main character and voice over with a quick review of her outfit showing that everything that she has on has been purchased responsibly and not at unreasonable prices • Shot of map with every country that was discussed in the film highlighted • Show list of stores right here in wp where fair trade products can be purchased?

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