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Rainbow Digicam SWOT Analysis

Rainbow Digicam SWOT Analysis. Group members: Gordon Emily Candy Gill. Introduction. Rainbow Digicam Established in 2004 September. Porducts: Digital Camera Slogan: your true color, your true life. Logo:. SALES STRATEGIES: 4 Ps. Product: from the basic to profession, about 5 items.

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Rainbow Digicam SWOT Analysis

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  1. Rainbow DigicamSWOT Analysis Group members: Gordon Emily Candy Gill

  2. Introduction • Rainbow Digicam • Established in 2004 September. • Porducts: Digital Camera • Slogan: your true color, your true life. • Logo:

  3. SALES STRATEGIES: 4 Ps • Product: from the basic to profession, about 5 items. • Price: from NT$6,000 to NT$60,000 • Place: Taiwan • Promotion: we will hold many promotions during some special day.

  4. Strengths • We are able to respond very quickly as we have no red tape, no need for higher management approval, etc. • We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers. • Our lead consultant has strong reputation within the market. • We can change direction quickly if we find that our marketing is not working • We have little overhead, so can offer good value to customers

  5. Weaknesses • Our company is new and just established for one year. • We don’t have enough finance to support our company.

  6. Opportunities • Our business sector is expanding, with many future opportunities for success • Our local council wants to encourage local businesses with wok where possible • Our competitors may be slow to adopt new technologies

  7. Threats • Too many competitors • Overflowing phonies • Consumers’ quick-changing mind

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