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Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit.

Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit. Three Lucky Listeners will win!. Database Marketing. Presented by: Bliss Sawyer October 21, 2008 www.blisssawyer.com Bliss@BlissSawyer.com. Why?. Consumer confidence Trust = Referrals

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Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit.

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  1. Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit. Three Lucky Listeners will win!

  2. Database Marketing Presented by: Bliss SawyerOctober 21, 2008www.blisssawyer.comBliss@BlissSawyer.com

  3. Why? • Consumer confidence • Trust = Referrals • Easiest way to get loans!

  4. Build It (And they will come) • Value of a strong Database • Efforts = Results • Do it right this time

  5. Who? • Take time to gather names • Personal contacts • Business to business • Fear vs. Confidence • Referrals vs. second job

  6. Systemize • Good System = More Loans • Easy to use • Upload/transfer • Sorting capabilities • Rating system • Customer Support • Marketing Support

  7. Increase • Networking • Casual • Formal • Seminars & training • Consumer • Realtor • Joint ventures • Website opt-in

  8. Organize It(You’ll spend less money to make money!) • Past client • Prospects • Referral Partners • Information is King! • E-mail, Birthdays, Personal info

  9. Organize It(You’ll spend less money to make money!) • Utilize a rating system • Always work to move someone up a level • Review every 6 months to keep list clean

  10. Communication 4 Levels of Communication • E-mail • Mail • Phone • In Person

  11. Using E-mail • Look professional • Track each e-mail • Random vs. Scheduled • Market Updates • Education - Information • Newsletters

  12. Snail Mail • Postcards • Greeting Cards • Newsletters • Letters • Information Marketing • Value Mailings

  13. Use the Phone • When & Who? • What do you say? • Greeting • Reconnect • Offer information • Ask for referrals “By the way…” • Offer assistance “Let me know if there’s…”

  14. In Person • Drop-by’s to referral partners • Holidays & Birthdays • Information Marketing • Marketing campaigns • Customer appreciation events • Entire Database • Referral Partners

  15. Your Tasks Commit to a database system and get familiar with it Work to put as many names into your database as possible Have a 12 month marketing plan using 4 levels of communication Consistently increase database through networking

  16. VELMA(Virtual ELectronic Marketing Assistant) My Why… • Robust Online Database Mgmt System • E-mail send & track features • Print on Demand. • Postcards. Letters. Greeting Cards. • Co-branding capabilities • World Class Customer Service

  17. Bliss Sawyer FeaturesInside VELMA • Two Realtor Marketing Programs • Prospect Campaigns (Purchase & Refi) • Recipe Postcards & other CRM tools • Library of letters, tips, tools and articles • Weekly Marketing Tips & Ideas • Quarterly Webinars on what YOU need • More and More and More!

  18. Your Why… • Survival in today’s Market • Limited time offer • Price! Only $99 set up & $39/mo • 4 Week LIVE Realtor Class • One hour free Coaching w/ Bliss • Bliss’ Breaking the 40 Million Dollar Barrier audio seminar

  19. All you have to do… • Go to www.myvelma.com to see complete list of features • Sign up TODAY and get your database filling your pipeline with loans • Don’t wait to take advantage of the limited time offer • Submit your assessment and 3 will win!

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