1 / 0

Marketing for Artists

Marketing for Artists. How to be seen and heard. Step 1: Identify the Audience. Do not market to yourself about yourself. Have you considered all of the needs, wants, and desires of your audience? Where do you find your context?. Step 2: Identify the Want/Problem.

karlyn
Download Presentation

Marketing for Artists

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing for Artists

    How to be seen and heard
  2. Step 1: Identify the Audience Do not market to yourself about yourself. Have you considered all of the needs, wants, and desires of your audience? Where do you find your context?
  3. Step 2: Identify the Want/Problem Everyone’s needs are unique, but can be grouped. You cannot solve the problem—that is, sell your art—without knowing what people want. This does NOT require surrendering your artistic vision. This DOES require confidence in what you do well. This DOES require the ability to “finish the sentence”.
  4. Step 3: Present Your Solution The Client’s “Problem” The Artist’s Solution “I’m a collector.” “I’m a modernist.” “We’d like to expose our children to culture.” “I’m a new homeowner.” “I’m an environmentalist.” “I’m looking for investment pieces.” “This series is a follow-up on…” “My inspiration, the modern…” “I’ve donated this piece to XYZ Elementary School, and the kids…” “I created my pieces with modern interiors in mind.” “These landscapes call out the very heart of what it means to really see the outdoors.” “I’ll only show in this city for a couple more weeks before going on to…”
  5. Step 4: Explain Your Uniqueness To finish the cycle and close the deal, explain why you are unique. State your position with confidence; assure the return on the investment. Do not get argumentative or defensive; know when to move on.
  6. Step 5: Wash, Rinse, Repeat This is not a singular moment; the “aha” will not come immediately to the buyer all of the time. LISTENING and ATTENDING skills are crucial! PATIENCE will also be a virtue. TIPS: Think of every good shopping experience you’ve had. What kept you interested? Think of every bad experience you have had. What made you balk?
  7. Helpful Links Ways to get to know your audience: www.claritas.com www.census.gov Ways for your audience to get to know you: www.contactology.com www.overnightprints.com
  8. This presentation is from Visual Art Exchange’s “Business of Being an Artist” educational series. For more information, visit www.visualartexchange.org.
More Related