1 / 23

Internet Marketing

Internet Marketing. Max Lent Max Lent Communications. About taking notes. This PowerPoint presentation will be available online at http://www.maxlent.com/im/index.htm The verbal part of this presentation will not be available. Questions. Does my company need a Website?

kasimir-moon
Download Presentation

Internet Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet Marketing Max Lent Max Lent Communications

  2. About taking notes • This PowerPoint presentation will be available online at http://www.maxlent.com/im/index.htm • The verbal part of this presentation will not be available

  3. Questions • Does my company need a Website? • What are the benefits and disadvantages of having a Web site? • How much will it cost and what is the ROI?

  4. Does my company need a Website? Yes!

  5. Why your company should be online • Three years ago, if you didn’t have an email address on your business card you were considered a techno peasant • Today, if you don’t have a Web site listed on your business card you are considered a Luddite

  6. Important considerations • Your competition is already online or soon will be • If your customers can’t find your business on the Web they will shop at the business they can find • The Web is the new “Yellow Pages”

  7. Additional cost Maintenance Complexity Requires vision Staffing or outsourcing Requires content High standards already in place Higher standards are coming Disadvantages

  8. Another selling channel Customer management Branding Image/status Public relations Required Nearly unlimited opportunity to tell your story Nearly unlimited opportunity to describe your business, products, and services Advantages

  9. Imbedded music or sounds of any kind on any page Large high resolution images that load automatically Animated Gifs Gratuitous graphics Graphic files that require a browser plug-in on your home page Oversized text What your Web side should not include

  10. Home Page Contact information Mission statement History Company description Product descriptions Service descriptions Frequently asked questions Search tool Links to other sites Press releases Links to articles about your company Shopping cart (if applicable) Content What your Web site should include

  11. Forget about technology and graphics Decide who your audience will be Decide what your audience wants Decide what do you want to do for your audience Create your Web site using 3X5 cards Use one card per page and describe the content that the page will contain on the card Use the cards to guide the creation individual pages in your word processing program How to create a Web site

  12. Text Stories about your company, its products, its services, its staff Everything you know about your area of expertise Audio Speeches and lectures Commercials Video Commercials and infomercials Speeches and lectures Web Cam Webinars What is content?

  13. Flash! • Internet Marketing will from this point forward be known as eMarketing

  14. Find a domain name that you want to use How to have your Web site Hosted

  15. Required reading (books) • The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, David Weinberger • Blurby Stan Dave & Christopher Meyer "The speed of change in the connected economy"

  16. Domain name searching • Whois.net (http://www.whois.net) • Network Solutions (http://www.networksolutions.com)

  17. Domain name registration • Go Daddy $8.95/ year (http://www.yy.godaddy.com/)

  18. Web Hosting • ReadyHosting $99/year (http://www.readyhosting.com)

  19. Free Web hosting • 100 Best free Web spaces (http://www.100best-free-web-space.com/) • 0 Cost Web Space (http://www.0costwebspace.com/) • Yahoo.com (http://www.yahoo.com) thenHome > Business and Economy > Business to Business > Communications and Networking > Internet and World Wide Web > Network Service Providers > Hosting > Web Site Hosting > Free Web Pages >

  20. Free Internet Access (716) area code • Bluelight • Blue Frog Internet • DotNow • Juno • NetZero

  21. eMarketing Resources on the Web • eMarketer (http://www.emarketer.com) • Internet.com (http://www.internet.com/sections/marketing.html) • Wilson Web (http://www.wilsonweb.com/wmt/) • Channel Seven (http://www.channelseven.com/) • Yahoo! e-groups Internet Marketing 433 groups (http://dir.groups.yahoo.com/dir/Computers___Internet/Internet/Internet_Business/Internet_Marketing_and_Advertising)

  22. Web Conferencing • Placeware Web Conferencing (http://www.placeware.com/) • Mshow (http://www.mshow.com/)

  23. Required reading (magazines) • Fast Company (http://www.fastcompany.com) • Business 2.0 (http://www.business20.com/)

More Related