1 / 8

Persuasion

Persuasion . ENG 10. Persuasion. Persuasion uses: Logic Emotions Or Both. Strategies of Persuasion . Narration Telling personal story Description Describing an item or idea (features) Classification Compare/contrast an item or idea Evaluation

kaspar
Download Presentation

Persuasion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasion ENG 10

  2. Persuasion • Persuasion uses: • Logic • Emotions • Or Both

  3. Strategies of Persuasion • Narration • Telling personal story • Description • Describing an item or idea (features) • Classification • Compare/contrast an item or idea • Evaluation • Evaluate/review items, ideas, or services, etc.

  4. Types of Appeals • Emotional • Logical • Ethical

  5. Emotional Appeals • Elicit an emotional response • Bandwagon • “Everyone’s doing it!” • Snob Appeal • “This is the best; and you must have it!” • Veiled Threat • “It seems harmless but…”

  6. Logical Appeals • Use facts, examples, and expert testimony. • Rational

  7. Ethical Appeals • Establish credibility • Show concern the for public or environment • Show longevity (i.e. how many years in business)

  8. When Evaluating… • What is the motivation behind the article/ad/essay, etc.? • How credible (or believable) is the information? • Does the author/creator use a lot of generalizations?

More Related