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Regional Representatives: How do you get them & what do they do?. Moderator: Kathy McSherry , Eastern Illinois University, CARR Chairperson Presenters: Megan O’Rourke, Butler University, CARR 2 nd Luncheon Chair Christine Grotzke , Michigan Technological University, CARR Treasurer
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Regional Representatives: How do you get them & what do they do? Moderator: Kathy McSherry, Eastern Illinois University, CARR Chairperson Presenters: Megan O’Rourke, Butler University, CARR 2ndLuncheon Chair Christine Grotzke, Michigan Technological University, CARR Treasurer Kelli Allen, Iowa State University, CARR Secretary Traci Flowers-Davis, Hawai’i Pacific University, CARR Technology & Publications Chair Courtney Wallace, Missouri University of Science &Technology, CARR Membership Chair Jennifer Buxton, University of Missouri, CARR Professional Development & Outreach Chair Chicago Area Regional Representatives Carrnet.org
Myths About Regional Reps • They watch Oprah all day… • They are never available • They are ONLY road warriors • They never have to work weekends • They are disconnected from campus and what goes on Chicago Area Regional Representatives Carrnet.org
Definition of a Regional Rep • Work from home (home office) • Admissions is the primary profession • Live in the area of primary recruitment • Individual or Institution a member of State/Regional ACAC and/or NACAC Chicago Area Regional Representatives Carrnet.org
Responsibilities of Regional Reps • Full Time versus Part Time • 88.7%* of CARR Members are full-time • 11.3%* of CARR Members are part-time ( 6-8 months or 9-11 months) • Varied in territories • From ¼ of the Chicagoland area to the whole Midwest Chicago Area Regional Representatives Carrnet.org
Responsibilities of Regional Reps • High School Visits • Our members report a range from 1-20 visits per academic year to over 200 with the most common being : 81-100 - 21.4%* 101-150 – 26.8%* 151-200 – 21.4%* Chicago Area Regional Representatives Carrnet.org
Responsibilities of Regional Reps • College Night Programs • Our members report attending between 1-20 to over 200 per academic year with the most common being: 21 – 40 37.5%* 41-60 39.3%* 61-80 14.3%* Chicago Area Regional Representatives Carrnet.org
Responsibilities of Regional Reps • Other Duties -Receptions (68.5%*) -Classroom Presentations (57.4%*) -Alumni (55.6%*) -Counselor Tours and visits (46.3%*) -Read applications (44.6%*) -Bus/Van trips to campus (42.6%*) -Group Visits (37%*) -Interviews (35.2%*) -Parent Networking (18.5%*) - Publications (11.1%*) - Transfer Coordinator (5.6%*) -Summer Programs, Phone calls, and MUCH MORE! Chicago Area Regional Representatives Carrnet.org
Proposing a Regional Rep Estimate of Budget Requirements for Regional Rep: $40,000 Salary (Remember the cost of living in urban areas is much higher than others. ) $12,400 Benefits (31% of salary) $ 5,500 Anticipated Comp Time Pay Out (May not apply based on your institution.) $11,000 Car Rental & Insurance $ 9,000 4-5 weeks travel in fall AND spring (gas, hotels, etc.) $ 4,000 Office set-up: computer, chair, file cabinet, copier, fax, scanner, etc. $ 1,500 Marketing/Advertising of new position $ 3,000 New events in region $ 1,100 Cell phone & annual service $ 3,000 Additional search name purchases $10,000 Additional printing and postage $ 700 Internet/Fax annual services $ 1,800 Storage Unit $ 480 Parking/I-Pass (Could be significantly higher in city of Chicago. It’s normal to expect $100-$250/month depending on location. ) $ 1,000 Copy Service and Miscellaneous (GPS, AAA membership, etc) $104, 480 ESTIMATED TOTAL Chicago Area Regional Representatives Carrnet.org
Power of Proximity • Increase student and community contacts • Build Familiarity with Region • Increase Travel • Results • Increase diversity • Commitment to far away constituents • Added Visibility Chicago Area Regional Representatives Carrnet.org
Realistic Expectations • Delegate Results • Trust Instincts • Create opportunities within region • Foster creativity & enthusiasm • Community Involvement (Stay Active) • Regional Organization (like CARR) • State/Regional ACAC • NACAC • The Three Year Plan Chicago Area Regional Representatives Carrnet.org
Realistic Expectations( 3 years to success) • Year One • Office Set up • Learn territory • Connect with counselors • Visit, visit, visit! Exposure! • Slight increase in apps and enrollment • Year Two • Refine Travel • Focus on Spring Yield Events • Year End Report • Increase applications 20-50% • Year Three • Streamline travel • Host counselor events, info sessions • Partner with HS counselors • Year End Reports with trends • New Projects • Alumni Admissions • Online Newsletters • Live Chat • Budget • Maintain applications, work on increasing yield Chicago Area Regional Representatives Carrnet.org
Example of New Territory 1997-2010 – Regional introduced in 2000 Chicago Area Regional Representatives Carrnet.org
Communication & Accountability • Communicate regularly with a direct supervisor (47.3%* report to the Director) • Designate a “go-to” person on campus • Participate in regular meetings (84.8%* do so via Conference Call) & staff retreats (82.1%* participate) • Find a regular reporting and evaluation structure that mirrors on-campus staff • A regional rep is just that…regional! Goals and tasks should reflect that. • 48.2%* every other month or less • 78.6%* once a month or less Chicago Area Regional Representatives Carrnet.org
Characteristics of a Good Reg. Rep. • Self-motivated • Independent-learner • Good communicator • Organization, Organization, Organization • Strong support system in & out of admissions • 93%* of membership members of IACAC • 59.6%* are members of NACAC • 50.9%* are member of an IACAC or NACAC committee • Knowledge of the admission process • 56.1%* have been an area rep less than 4 years • 70%* have been in admissions 5 years or more • 61.4%* are NOT an alumnus of the school they represent Chicago Area Regional Representatives Carrnet.org
Ups & Downs of Being a Reg. Rep. Pros Cons Perception that regional reps don’t do anything Loneliness/Feeling forgotten by campus Lack of communication from campus Amount of travel can be tedious Lack of understanding of what a regional is and what that position needs • Autonomy • Doing something different every few months • The students! • Using creativity in recruitment plans and goals for the year • Flexibility! Chicago Area Regional Representatives Carrnet.org
Words of Wisdom Chicago Area Regional Representatives Carrnet.org
Questions? *All percentages given in this presentation were taken from the CARR 2010-2011 survey. 62 members participated. Leave your business card with us to be sent the complete survey results via email. Chicago Area Regional Representatives Carrnet.org