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PCS Romania Objective and Phases of the Project

From. To. Specialists in own field Trusted Business Advisor. People. PCS Romania Objective and Phases of the Project. Little understanding of client need/the market “Awareness to…”. Market leaders with market impact “Heads up” and visible in the market/strong

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PCS Romania Objective and Phases of the Project

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  1. From To Specialists in own field Trusted Business Advisor People PCS RomaniaObjective and Phases of the Project Little understanding of client need/the market “Awareness to…” Market leaders with market impact “Heads up” and visible in the market/strong personal brand “… Consideration” Clients & Markets Set up PCS activity Firm Increase of PwC PCS market share and revenue

  2. PCS Romania Objective and Phases of the Project Review & feedback Review & feedback Market Leader in The Private Client Business space Acknowledged as a serious player Perception of low interest 5 year 4 year 3 year Consolidation 2 year 1 year Engagement • Lead the way from a PwC global perspective • Team of business advisors with access to specialists/pockets of expertise • A business that everyone wants to work for Awareness • Continue to build PCS team • Consolidate value proposition • Mobilize priority grow accounts • Structured targeting program “Attack & Grow” • Adoption of PwC Experience behaviors and tools • Proposal refinement • Media spokespeople seen as leaders in their field • We start small and grow as we perform • 1 year concentrate on mission and strategy, leadership and organizational culture, while monitoring the external environment • Market test for future initiatives • Positioning (advertising & media) • PCS key set up • TBAJ programs • Integrated services growth

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